Euro RSCG Sydney wins February/March Could be a Caxton winner competition with Durex’s ‘Happy Valentine’s Week’ topical newspaper ad

| | 8 Comments

Campaign Brief 11.png

Durex’s Happy Valentine’s Week topical newspaper ad has been announced as the February /March winner of the Could be a Caxton Winner competition, established by the Caxton Committee and supported by The Newspaper Works to recognise and showcase great creativity on a bi-monthly basis. 

Client: Durex

Agency: Euro RSCG, Sydney Executive Creative Director: Steve Coll Art Director: Ben Pearce

Writer: Jack Nunn

Sesh Moodley, Creative Director at Naked Communications and the judge of the February / March competition, said:

“I thought the Durex ad was the best of the bunch. Shag gag aside; it was topical, simple and re-enforced some sort of benefit.”

Thumbnail image for Campaign Brief 12.pngA Highly Commended was also awarded for:

“Defend tomorrow”, Optus

“Hats off to Optus for fighting a good fight, here’s the ad in support.”

The April / May Could Be a Caxton competition is open for entries. It’s free to enter and anyone can submit nominations. The copywriter and art director responsible for the newspaper campaign judged best of the year’s Could Be a Caxton bi-monthly winning ads, will score an all expenses-paid trip to the 2012 Caxton Awards.