HTC and Semi-Permanent chase the light in contest to shoot a music video for ‘Gallons’ by Winter People in new campaign via Subdivsn
Newly launched sponsorship and BTL agency Subdvsn has announced the results of their latest project – a collaboration between cutting-edge creative community Semi-Permanent, the new HTC One X smartphone, online content community vimeo and independent music label Inertia.
The project entitled ‘Chase the Light’ saw three leading Australian image makers shooting a music video entirely on the HTC One X mobile device in their home cities, within a 24 hour window from sunset to sunset on Friday April 6.
Two weeks ago HTC & Semi-Permanent challenged three creative teams in Melbourne, Sydney and Brisbane, to make a music video of soon to be released single ‘Gallons’ by Winter People.
Each team had to shoot their video entirely on a mobile phone. The amazing new One-X smartphone by HTC.
The project has now hit high gear. Claudio Kirac (Brisbane), Katie Olsen (Melbourne) and Super Vixen (Sydney) have shot their videos; they’re edited and online now via the Semi-Permanent website.
They’re now looking for public input to see which of the three should be chosen by Inertia as the official Winter People video for the single – which will be promoted internationally on vimeo.
Head to semipermanent.com to check them out and let them know your pick.