Experiental marketing shop Play Communication hires Jenna Setford for head of digital role

Sydney-based experiential marketing agency Play Communication has bolstered its senior management team further, hiring Jenna Setford as the agency’s head of digital.

The new hire comes in light of a number of new business wins for PLAY, including The Heart Foundation and Westfield Miranda, and is part of the agency’s plan to build on their offerings to clients.

Currently, PLAY’s clients include Volkswagen, Optus, Nivea, Lenovo, Charles Darwin University and Crown Property Group.

Setford founded London based digital agency Mrs Digital, whose major client was Fuller’s Brewery. Prior to this, she was creative director at top London based mobile agency Steely Eye Digital Media, working alongside media agency Somo to manage above the line accounts for brands such as Burberry and Audi.

Says Johannes Weissenbaeck, PLAY’s founder and director: “We’re thrilled to be able to intensify the agency’s offerings by appointing of a Head of Digital. Jenna’s incredible knowledge and experience of the digital industry is invaluable, and we’re looking forward to seeing her apply her knowledge to our clients”.