Matthew Talbot's urban art delivers stories of hope in new donations drive via GPY&R Sydney

Screen shot 2012-05-08 at 3.42.58 PM.jpgScreen shot 2012-05-08 at 3.39.45 PM.jpgTo demonstrate Matthew Talbot Homeless services effectiveness in getting people off the street and drive donations, George Patterson Y&R, Sydney created life-sized silhouettes of rehabilitated individuals and placed these silhouettes in the spots where they once slept and begged.

The silhouettes housed emotional stories explaining the individuals' circumstances and ultimate recovery and offered the reader an instant opportunity to sponsor the potential of someone else currently in need via a scanned QR code and URL address.

VIEW JACQUES OUTDOOR
VIEW GREG OUTDOOR
VIEW STEVE OUTDOOR

6 Comments

Bakers said:

Lovely stuff. Nice work Bart, Dave and Nath.

Jimmy said:

I like it. Interesting, passionate and simple.

Dave Jarvis said:

Outlines. On the ground. For a charity. What again?

x said:

Very nice. Love a good long copy execution.

ummm said:

I hope the kid who did this at last years AWARD school was involved/ got some credit.

wong copy said:

Long copy ad? You're kidding aren't you?

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