Mission Australia tight-lipped over ACT anti-gambling campaign via Cabana Boys
May 14 2012, 1:49 pm | | 8 Comments
Mission Australia, via Sydney shop Cabana Boys, has launched a new anti-gambling campaign with the line ‘Gambling. If you have to lie, we need to talk’.
The campaign, which promotes Mission Australia’s specialist counseling and financial advice for gamblers and their loved ones in the ACT, also ties in with Responsible Gambling Awareness Week, which is on from 14 to 20 May.
8 Comments
Don’t mind the headline, but what does it have to do with someone’s mouth stitched up? Because he’s lied, because he can’t talk? confusing.
Bet it won’t win a gong!
What has sewing got to do with gambling?
ps Having a bear ramming him in the mouth with the line, ‘If you’d rather have a bear **** you in the mouth than come clean on your gambling, we need to talk’ would’ve been more ‘shocking.’
Great line. Image is somewhat confusing though. It looks like a ciggy packet health warning.
Poor art direction.
What’s sewn lips got to do with it?
Good insight
Unfortunately creative doesn’t do it justice
The strategy, insight and line are great.
But the visual, as arresting and interesting as it is, doesn’t work.
A visual of a person appearing sincere, who from the line we can figure out is lying, chatting to a family member or partner would have worked better.
i think award school students could have cracked this one better.