Clemenger BBDO Melbourne and Whybin\TBWA Sydney lead Aussie agency pack with two World Gold Medals each at New York Festivals; OZ second to Germany on Gold World Medals tally

Thumbnail image for Screen shot 2011-09-21 at 12.54.40 PM.jpgThumbnail image for Screen shot 2012-03-17 at 12.23.41 PM.jpgScreen shot 2012-05-07 at 8.05.08 PM.jpgClemenger BBDO, Melbourne and Whybin\TBWA Sydney have both won two World Gold Medals at the New York Festivals, awarded tonight in New York.

Clems won for NAB 'Break Up', one in the Integrated / Mixed Media category, the other in the Avant Garde: Experiental Advertising; while Whybin's scored for The Pedigree Adoption Drive, one in the PR / Brand Communications category, the other in Marketing Effectiveness / Use of Medium.

The Monkeys, Sydney scored a World Gold Medal for the IKEA 'Holidays' radio spot in the Radio Commercials category; Naked Communications / Photoplay Films won a World Gold Medal for TAC 'Speedkills' in the Avant Garde / Online Advertising category; and The Glue Society won for Direction in the Art / Technique / Technology: Commercials category.

The NYF 2012 Executive Jury and Grand Jury awarded a total of 43 Gold World Medals, 64 Silver, and 69 Bronze in this year's competition. In addition, 83 Finalist Certificates were awarded.

Germany earned a total of 9 Gold World Medals, followed by Australia and China with 7. The following countries were also honored with Gold World Medals: France 5; United Kingdom 3; USA 3, and Colombia 2. The Republic of South Korea, Costa Rica, Portugal, Romania, Sweden, and the United Arab Emirates each earned 1 Gold Medal.
James McGrath (above), Creative Chairman Clemenger BBDO, represented Australia on the NY Festivals Grand Jury in New York and collected the agency's two World Gold Medals at the awards presentation.
GOLD WORLD MEDAL

Company: Clemenger BBDO Melbourne
Award: Gold World Medal
Brand: National Australia Bank
Title: Break Up
Country: Australia
Competition: INTEGRATED MIXED MEDIA: Products & Services
Category: Financial / Investment Services

Company: Clemenger BBDO Melbourne
Award: Gold World Medal
Brand: National Australia Bank
Title: Break Up
Country: Australia
Competition: AVANT-GARDE: Experiential Advertising
Category: Guerrilla
Company: Whybin\TBWA\Tequila, Sydney
Award: Gold World Medal
Brand: The Pedigree Adoption Drive
Title: Pedigree Adoption Drive
Country: Australia
Competition: PUBLIC RELATIONS / BRAND COMMUNICATIONS: Social Benefit
Category: Philanthropic Appeals
Company: Whybin\TBWA\Tequila, Sydney
Award: Gold World Medal
Brand: Pedigree Adoption Drive
Title: Dog-A-Like
Country: Australia
Competition: MARKETING EFFECTIVENESS: Use of Medium
Category: Mobile
Company: Naked Communications / Photoplay Films
Award: Gold World Medal
Brand: Transport Accident Commission (TAC) Transport Accident Commission (TAC)
Title: Speedkills
Country: Australia
Competition: AVANT-GARDE: Online Advertising
Category: Social Network
Company: The Monkeys, Sydney
Award: Gold World Medal
Brand: IKEA
Title: IKEA Holidays
Country: Australia
Competition: COMMERCIALS (MOBILE / ONLINE / RADIO / TV & CINEMA): Products & Services
Category: Retail Stores
Company: The Glue Society
Award: Gold World Medal
Brand: Doritos UK
Title: Dip Desperado
Country: Australia
Competition: ART / TECHNIQUE / TECHNOLOGY: Commercials
Category: Direction

SILVER WORLD MEDAL


Company: DDB New Zealand
Award: Silver World Medal
Brand: SKY Television / MySKY
Title: 60 Things in 60 Seconds
Country: New Zealand
Competition: COMMERCIALS (MOBILE / ONLINE / RADIO / TV & CINEMA): Products & Services
Category: Entertainment Promotion
Company: Leo Burnett Sydney
Award: Silver World Medal
Brand: Diageo / Bundaberg Rum
Title: Watermark
Country: Australia
Competition: INTEGRATED MIXED MEDIA: Products & Services
Category: Beverages: Alcoholic
Company: Leo Burnett Sydney
Award: Silver World Medal
Brand: WWF / Earth Hour
Title: Moths
Country: Australia
Competition: PUBLIC SERVICE ANNOUNCEMENTS: Commercials
Category: Environmental Issues
Company: Leo Burnett Sydney
Award: Silver World Medal
Brand: Leo Burnett
Title: Apple Box
Country: Australia
Competition: ART / TECHNIQUE / TECHNOLOGY: Package Design
Category: Illustration
Company: Leo Burnett Sydney
Award: Silver World Medal
Brand: Leo Burnett
Title: Apple Box
Country: Australia
Competition: DESIGN: Company Identity
Category: Brand Identity / Logos / Stationery
Company: Alt.vfx
Award: Bronze World Medal
Brand: LION
Title: Nocturnal Migration
Country: Australia
Competition: ART / TECHNIQUE / TECHNOLOGY: Commercials
Category: Special Effects


BRONZE WORLD MEDAL

Company: Whybin\TBWA\Tequila, Sydney
Award: Bronze World Medal
Brand: Pedigree Adoption Drive
Title: Dog-A-Like
Country: Australia
Competition: ART / TECHNIQUE / TECHNOLOGY: Technology
Category: Mobile Apps / Interactive Tools
Company: Whybin\TBWA\Tequila, Sydney
Award: Bronze World Medal
Brand: The Pedigree Adoption Drive
Title: Pedigree Adoption Drive
Country: Australia
Competition: COLLATERAL: Direct Response
Category: Consumer Products & Services
Company: Leo Burnett Sydney
Award: Bronze World Medal
Brand: Australian Bureau of Statistics/Census
Title: Spotlight
Country: Australia
Competition: DESIGN: Online
Category: Public Service / Non-profit
Company: The Campaign Palace, Sydney
Award: Bronze World Medal
Brand: Panasonic Australia Pty Ltd
Title: 28 Day Persecution of Rommy Gulla
Country: Australia
Competition: INTERACTIVE: Online Advertising - Products & Services
Category: Consumer Electronics
Company: Clemenger BBDO Melbourne
Award: Bronze World Medal
Brand: National Australia Bank
Title: Break Up
Country: Australia
Competition: PUBLIC RELATIONS / BRAND COMMUNICATIONS: Products & Services
Category: Financial / Investment Services


10 Comments

huh? said:

So pedigree adoption and doggelganger by colenso were exactly the same idea for the same client at around the same time. Who was first and why isn't doggelagnegr winning stuff too?

Nice one said:

Flying the Aussie flag...well done all

Cynical said:

Well I guess Clems will have to devise a new NAB campaign after the PR drubbing they received this week for behaving like a typical bank.

Pips said:

Why are we awarding the NAB campaign? I have never witnessed a campaign so out of touch with public opinion. And lets not forget thats who we make the ads for, not ourselves.

to huh? said:

In this case though it is the integrated campaign they have won for not just the app.

Actually just reading it is also the app as well.

So double win I guess.

Mr Logic (he's a pain in the arse) said:

Where's the PR blurb for the second ad in Clem Melb's delightful Tetley's campaign featuring Ant Philips' doppleganger? Why has it disappeared from the Blog? Was it getting an almighty (and well-deserved) kicking?

PIpoff said:

@Pip.
The Nab campaign also won gold in all the effectiveness awards as well. Which means it got results. Which means customers and the public were on board.

Oh love said:

You're not honestly that naive are you? Just because something won an effectiveness award doesn't mean it was actually effective. Welcome to advertising 2012 - where it's all about the case study and you can lie through your teeth to get across the result you want. It's taken as read. Nobody really believes that the NAB 'changed the public's perception of it in a single day'. Of course they didn't. It's a great idea, but it's true effectiveness is probably somewhere between not at all and what they put in the case study.

Pips smokes crack said:

Pip, do you live under a rock?

Did any campaign last year better capture the public sentiment? All banks are bastards, they don't care about customers, they are all in collusion etc. etc.

As per the above post I suggest you take a look at the campaign results. Moron.

Come on said:

Public's perception of NAB before break-up: Arseholes.
Public perception afterwards- Arseholes.
All 4 banks consistently make record profits- it's got nothing to do with advertising and everything to do with Australia's economy is buoyant, it's a complete pain to change banks because they're never open when you're not at work and many Aussies have shares in banks so they want record profits while whinging about being ripped off!
If we were to go with results, then seeing as CommBank, Westpac and ANZ all make bigger profits than NAB, then surely their campaigns should win effectiveness awards!

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