Clemenger BBDO Melbourne and Whybin\TBWA Sydney lead Aussie agency pack with two World Gold Medals each at New York Festivals; OZ second to Germany on Gold World Medals tally

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Thumbnail image for Screen shot 2011-09-21 at 12.54.40 PM.jpgThumbnail image for Screen shot 2012-03-17 at 12.23.41 PM.jpgScreen shot 2012-05-07 at 8.05.08 PM.jpgClemenger BBDO, Melbourne and Whybin\TBWA Sydney have both won two World Gold Medals at the New York Festivals, awarded tonight in New York.

Clems won for NAB ‘Break Up’, one in the Integrated / Mixed Media category, the other in the Avant Garde: Experiental Advertising; while Whybin’s scored for The Pedigree Adoption Drive, one in the PR / Brand Communications category, the other in Marketing Effectiveness / Use of Medium.

The Monkeys, Sydney scored a World Gold Medal for the IKEA ‘Holidays’ radio spot in the Radio Commercials category; Naked Communications / Photoplay Films won a World Gold Medal for TAC ‘Speedkills’ in the Avant Garde / Online Advertising category; and The Glue Society won for Direction in the Art / Technique / Technology: Commercials category.

The NYF 2012 Executive Jury and Grand Jury awarded a total of 43 Gold World Medals, 64 Silver, and 69 Bronze in this year’s competition. In addition, 83 Finalist Certificates were awarded.

Germany earned a total of 9 Gold World Medals, followed by Australia and China with 7. The following countries were also honored with Gold World Medals: France 5; United Kingdom 3; USA 3, and Colombia 2. The Republic of South Korea, Costa Rica, Portugal, Romania, Sweden, and the United Arab Emirates each earned 1 Gold Medal.

James McGrath (above), Creative Chairman Clemenger BBDO, represented Australia on the NY Festivals Grand Jury in New York and collected the agency’s two World Gold Medals at the awards presentation.

GOLD WORLD MEDAL

Company: Clemenger BBDO Melbourne
Award: Gold World Medal
Brand: National Australia Bank
Title: Break Up
Country: Australia
Competition: INTEGRATED MIXED MEDIA: Products & Services
Category: Financial / Investment Services
Company: Clemenger BBDO Melbourne
Award: Gold World Medal
Brand: National Australia Bank
Title: Break Up
Country: Australia
Competition: AVANT-GARDE: Experiential Advertising
Category: Guerrilla
Company: Whybin\TBWA\Tequila, Sydney

Award: Gold World Medal
Brand: The Pedigree Adoption Drive
Title: Pedigree Adoption Drive
Country: Australia
Competition: PUBLIC RELATIONS / BRAND COMMUNICATIONS: Social Benefit
Category: Philanthropic Appeals
Company: Whybin\TBWA\Tequila, Sydney

Award: Gold World Medal
Brand: Pedigree Adoption Drive
Title: Dog-A-Like
Country: Australia
Competition: MARKETING EFFECTIVENESS: Use of Medium
Category: Mobile
Company: Naked Communications / Photoplay Films
Award: Gold World Medal
Brand: Transport Accident Commission (TAC) Transport Accident Commission (TAC)
Title: Speedkills
Country: Australia
Competition: AVANT-GARDE: Online Advertising
Category: Social Network
Company: The Monkeys, Sydney

Award: Gold World Medal
Brand: IKEA
Title: IKEA Holidays
Country: Australia
Competition: COMMERCIALS (MOBILE / ONLINE / RADIO / TV & CINEMA): Products & Services
Category: Retail Stores
Company: The Glue Society
Award: Gold World Medal
Brand: Doritos UK
Title: Dip Desperado
Country: Australia
Competition: ART / TECHNIQUE / TECHNOLOGY: Commercials
Category: Direction

SILVER WORLD MEDAL

Company: DDB New Zealand

Award: Silver World Medal

Brand: SKY Television / MySKY

Title: 60 Things in 60 Seconds
Country: New Zealand
Competition: COMMERCIALS (MOBILE / ONLINE / RADIO / TV & CINEMA): Products & Services
Category: Entertainment Promotion
Company: Leo Burnett Sydney
Award: Silver World Medal
Brand: Diageo / Bundaberg Rum
Title: Watermark
Country: Australia
Competition: INTEGRATED MIXED MEDIA: Products & Services
Category: Beverages: Alcoholic
Company: Leo Burnett Sydney
Award: Silver World Medal
Brand: WWF / Earth Hour
Title: Moths
Country: Australia
Competition: PUBLIC SERVICE ANNOUNCEMENTS: Commercials
Category: Environmental Issues
Company: Leo Burnett Sydney
Award: Silver World Medal
Brand: Leo Burnett
Title: Apple Box
Country: Australia
Competition: ART / TECHNIQUE / TECHNOLOGY: Package Design
Category: Illustration
Company: Leo Burnett Sydney
Award: Silver World Medal
Brand: Leo Burnett
Title: Apple Box
Country: Australia
Competition: DESIGN: Company Identity
Category: Brand Identity / Logos / Stationery
Company: Alt.vfx
Award: Bronze World Medal
Brand: LION
Title: Nocturnal Migration
Country: Australia
Competition: ART / TECHNIQUE / TECHNOLOGY: Commercials
Category: Special Effects

BRONZE WORLD MEDAL

Company: Whybin\TBWA\Tequila, Sydney

Award: Bronze World Medal
Brand: Pedigree Adoption Drive
Title: Dog-A-Like
Country: Australia
Competition: ART / TECHNIQUE / TECHNOLOGY: Technology
Category: Mobile Apps / Interactive Tools
Company: Whybin\TBWA\Tequila, Sydney

Award: Bronze World Medal
Brand: The Pedigree Adoption Drive
Title: Pedigree Adoption Drive
Country: Australia
Competition: COLLATERAL: Direct Response
Category: Consumer Products & Services
Company: Leo Burnett Sydney
Award: Bronze World Medal
Brand: Australian Bureau of Statistics/Census
Title: Spotlight
Country: Australia
Competition: DESIGN: Online
Category: Public Service / Non-profit
Company: The Campaign Palace, Sydney

Award: Bronze World Medal
Brand: Panasonic Australia Pty Ltd
Title: 28 Day Persecution of Rommy Gulla
Country: Australia
Competition: INTERACTIVE: Online Advertising – Products & Services
Category: Consumer Electronics
Company: Clemenger BBDO Melbourne
Award: Bronze World Medal
Brand: National Australia Bank
Title: Break Up
Country: Australia
Competition: PUBLIC RELATIONS / BRAND COMMUNICATIONS: Products & Services
Category: Financial / Investment Services