Over one million players join in viral sensation Magnum Pleasure Hunt 2, via Lowe Brindfors

Since its launch just over a month ago, Magnum Pleasure Hunt 2 Across the Globe has reached over one million players worldwide, who each spend an average of more than three minutes trying to achieve their highest score in the best possible time.

Consumers can play the game here to try and reach the highest score in the best possible time.

A sequel to the award-winning Magnum Pleasure Hunt Across the Internet, this high-paced, interactive game follows a young pleasure seeker’s adventure as she explores some of the world’s hot spots from the bustling streets of New York to the romantic skyline of Paris, all within Bing maps Streetside view interface. 

The main character goes through the levels in a bid to seek out the ultimate pleasure – the new Magnum Infinity, which was launched in March this year.

Magnum Pleasure Hunt 2 Across the Globe has captured the imagination of people around the world having generated more than 15 million impressions via Twitter, Facebook shares and blogs.

Andrea Martens, marketing director, ice cream and hot tea, Unilever, said: “We’re absolutely delighted with the success of Magnum Pleasure Hunt 2 Across the Globe. We knew how popular the game would be following last year’s success of Magnum Pleasure Hunt Across the Internet, but are still overwhelmed by the response to its sequel.”

Lowe Brindfors Stockholm credits:

Sound: Plan8

Magnum credits:

Mick van Ettinger: Global Senior Vice President, Magnum

Camilla Scognamiglio: Global Assistant Brand Development Manager, Magnum Digital & Social Media