MassiveMusic CD Diederik van Middelkoop to give MADC address this Thursday @ The Local
Marketers
invest so much time creating a visual identity for their brand they
often overlook the vital role music can play in creating a memorable
identity.Diederik van Middelkoop, the head of production and creative director for MassiveMusic will
be presenting a talk to MADC members May 10 touching on how and why the
successful utilisation of music should be seen as a seminal creative
tool.
Originally
launched in Amsterdam, over the last 10 years MassiveMusic has also
established offices in New York and Los Angeles, proving that he is not
alone in appreciating its importance.
Entitled
"Music is Not Subjective", van Middelkoop's seminar will draw on his
knowledge and experience as both a singer-songwriter and marketer,
alongside studies in sociology and organizational management.
The issues many agencies and clients face when selecting music for their commercials, have a lot to do with the perceived subjectivity of music, and musical taste.
The issues many agencies and clients face when selecting music for their commercials, have a lot to do with the perceived subjectivity of music, and musical taste.
Music
is hard to talk about, opinions on music may vary widely, musical
trends change all the time, and a clients perception is often hard to
gauge.
"BALLS !" says van Middelkoop.
In
this session, van Middelkoop will try to convince the audience that
this perceived subjectivity should only be a minor obstacle at best.
With
great examples from all over the world, interaction, fun stories, and
insights into his daily practice, he wants to involve the audience in
discovering how music not only works, but objectively works, for
commercials, and communication purposes in general.
Says
van Middelkoop: "I always say, 'Music is a gateway to the soul; it
touches us where very few things can touch us', I cannot stress the
importance of good music in marketing enough."
Diederik van Middelkoop will be speaking for MADC members and friends on May 10 at The Local, 184 Carlisle St, St Kilda East at 7.30pm.
$15 for Members, and $25 for guests, includes drinks and food on entry.
Diederik van Middelkoop will be speaking for MADC members and friends on May 10 at The Local, 184 Carlisle St, St Kilda East at 7.30pm.
$15 for Members, and $25 for guests, includes drinks and food on entry.
TICKETS AVAILABLE AT THE DOOR - CASH ONLY
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