R/GA creative chief Nick Law adds twist to final round of Young Glory - it's still anyone's game

Nick Law RGA.jpgR/GA chief creative officer North America, Nick Law, just threw a spanner in the works of Young Glory - the international creative consistency competition testing the ongoing abilities of emerging creatives via 8 briefs, set by 8 different big name judges over 8 months.

Aussie expat Law (pictured) has issued not one, but two briefs for the final round of the inaugural season.

Not only does this mean students and young creatives now have the chance to get two responses to a brief in front of Law, it also means there is double the opportunity to receive points from winning entries, adding a twist to the potential placings on the overall leaderboard at season's end. It's still anyone's game.

The founding team at Australia's Soap Creative (illustrated below) recently handed out their awards for the March Round, which saw six Shortlist awards go to Australian-based teams from agencies and instit - it's still anyone's gameutions including Ogilvy Sydney, DDB Melbourne, Apostrophe Copywriters, The Anatomy, Griffith University, UTS, RMIT and the DM Creative School.

To view the two briefs set by Nick this month, click here.

View Soap Creative's Round 6 Student Winners here.

View Soap Creative's Round 6 Professional Winners here.

Screen shot 2012-05-03 at 7.20.18 AM.jpgOther Young Glory judges have included Rei Inamoto (CCO, AKQA), Graham Kelly (National ECD, OgilvyOnce India), Saneel Radia (Director of Innovation, BBH NY), Gav Gordon-Rogers (then Interactive CD, Wieden+Kennedy London) and the founding team at Australia's Soap Creative.

3 Comments

Geo said:

Took a look, some really interesting stuff on there. Great brief about saving an Aussie icon. Bit of a shame that Soap only awarded 1 metal in each category. There were some great ideas in the shortlists (particularly liked the DDB Melb, RMIT and Griffith U entries).

Lemon twist. said:

WOW! How amazing....not.

Silly me said:

So what we do has now become like reality TV.

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