The Hallway launches 'Unspoken Promises' campaign for TAL Direct brand InsuranceLine
Hot on the heels on their recent appointment, The Hallway unveils their first work for TAL Direct brand, InsuranceLine. The 'Unspoken Promises' campaign also marks the launch of InsuranceLine's new brand positioning.
Says Simon Lee, creative partner, The Hallway: "Unspoken Promises bucks the category trend of selling insurance through fear; instead portraying the purchase of life, funeral, or income protection insurance as an act of love. We've taken the "down and dirty" out of retail, ensuring even the most response-orientated executions are underpinned by the most fundamental of human emotions."