Kellogg's Crunchy Nut Corn Flakes launches new path-to-purchase campaign via JWT Sydney

Campaign Brief 110.pngIf you're heading to your local supermarket, there's a pretty good chance you'll be tempted along the way by a tasty new campaign for Kellogg's Crunchy Nut Corn Flakes.

In the cheeky Crunchy Nut tone of voice, the campaign talks up the troublesome taste at each stage of the consumer journey to the supermarket shelf.
The path-to-purchase communications created by JWT Sydney includes metrolites, shopalites, outdoor special builds via OOH, 30-second radio spots, plus supermarket trolley and floor decals. In addition, digital agency Tongue will also be supplementing the campaign with a short burst of Facebook activity.

PLAY THE RADIO SPOT:  Kelloggs Crunchy Word Association 30 Radio 130412.mp3
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Client: Kellogg's Crunchy Nut Corn Flakes
Agency: JWT Sydney
Illustrator: Steven Cicala


gold medal said:

yay. first comment

Carl Jung said:

The old Sigmund Freud word-association radio spot. I wonder what the head hours were cracking an idea like that?

Type's not dead said:

That type kicks arse.
Who's the typographer?

macca said:

Not particularly funny but will do the job they were intended for. This is just advertising to pay the bills, no problems but doesn't deserve to be on CB

um said:

Are the spoons meant to be sperms?

Blah de blah said:

Nice typography. Saw one the other day. Licked the glass just to see what happens. Nothing.

fantastic radio concept, really love it.

João Chicau said:

What's the name of the campaign?

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