The Works, Sydney boosts strategy offering with new hires Laura Watson and Courtney Beck

TWS-Strategy-team1.jpgThe Works has boosted its planning team with the new hires of Laura Watson, Account Planner, and Courtney Beck, Buzz Planner. Laura and Courtney join Jon Holloway, The Works recently promoted Head of Strategy, and Daniel Baldock - Junior Planner.

Says Holloway: "The advertising world has to evolve and we want to be driving that evolution in every piece of work we put out. Here at The Works we are developing an approach to allow us to create ideas at velocity, with a no bullshit approach to planning and strategy. This means we are looking for the right kind of mind that understands and can drive our 'no-line' attitude to communication, Laura and Courtney are outstanding hires in this arena."
On the back of new business wins for The Works and solid organic growth from existing clients, Watson and Beck's experience across multiple channels and disciplines will strengthen the unique model at the agency.

Adds Damian Pincus, founding partner at The Works: "Talented, smart creative thinkers drive our business forward and this is part of The Works ongoing investment in putting the best creative thinkers in the industry in front of our clients growing their business's".

Watson, formerly a Senior Strategy Planner at PLAY Communications, has worked with such clients as Optus, Tourism Victoria, Charles Darwin University, Nivea and World Movies.

Beck joins The Works from BCM, where she has worked across many different industries both client and agency side. She is an engagement planner, digital strategist and community manager. In her spare time Courtney writes a dating blog read in 77 countries called 'Reasons to date Courtney Beck' and also writes for Lost at E Minor.

Pictured left to right: Daniel Baldock, Laura Watson, Courtney Beck and Jon Holloway

11 Comments

Congrats said:

Well done.

But, seriously, what the hell is a "Buzz Planner"?

The jerks said:

High velocity BS

Mr Logic (he's a pain in the arse) said:

'Buzz Planner'???

Junior Art Director said:

I wanted that job!

THAT'S IT.

I'm going to get drunk at lunch on my CD's card and when I come back I'm going to make one hell of a mess in the gents.

Pretentious? Moi? said:

Buzz Planner. Hehehe.

The Boss said:

in other words these guys don't understand or value strategy...ads in a hurry, now strategy in a hurry. recipe for crap

Ads in a Hurry Make Lotsa Money said:

The Boss sounds like he just got retrenched because he wasn't interested in making money, just smearing crap on the walls and talking about the good old days.

Spy Shark. said:

We've known for ages, but congrats Courtney! Andy always said you'd get snatched up by Sydney!

The Boss is back baby said:

sounds like someone that makes ads in a hurry is upset. go back to steamers

The Boss that is back baby is bitter and under paid said:

I'm actually a client.

I have ads made for me in a hurry by people that deliver results. Then I pay them.

It's called a business relationship.

You're the one that is upset about people that "don't understand or value strategy" - what ever that means.

Go back Billy Blue and finish that advance diploma you never completed.


Jim S. said:

Congrats Courtney! Do great things!

Leave a comment