Bonds zip it in new campaign via Banjo

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Campaign Brief 250.pngBanjo have created an online video, tv commercial, poster and point of sale campaign for the new zip-fronted Bonds Wondersuit.

To launch the new suit, now available with a zip instead of buttons, the agency asked cult-band Devo to re-record their classic track “Whip It” with the lyric “Zip It”.

The re-recording was handled by the original band members using the old master tapes. The babies featured in the commercial were all stars of the Bonds Baby Search contest.