Vizeum expands with Melbourne launch

Media agency Vizeum has extended its Australian presence, launching in Melbourne with 30 staff and a diverse client base across premium automotive, packaged consumer goods, property, entertainment and other sectors.

Travis Day (pictured far left, with David Campbell) has been appointed general manager of Vizeum Melbourne. He was previously group account director at Mitchell & Partners and has extensive experience managing integrated media campaigns for consumer brands.

Luke Littlefield, CEO of Aegis Media Pacific, said: “Our goal of growing Vizeum to be one of the leading media agency brands in the region takes an important step with the Melbourne office launch. Vizeum’s national footprint is now some $100 million in billings, with around 35 clients and upwards of 55 staff.”

“The extension of the Vizeum brand is about being able to provide Aegis Media clients with the agency brand that best complements their individual requirements. The foundation clients in Melbourne align with the values of Vizeum, with a strong focus on strategic planning and a reliance on digital as part of their business strategy.”

Travis Day reports to Aegis Media’s managing director of media, Paul Davey. Kristian Barnes, the group’s chief commercial officer, will continue his oversight role in the commercial strategy and development of Vizeum for Aegis Media Pacific.

David Campbell also joins Vizeum Melbourne as head of strategy, having previously led digital strategy nationally for Aegis Media and headed retail strategy at emitch.

Says Day: “Vizeum Melbourne launches with a very strong local offer for clients backed by the credibility and resources of Vizeum globally. It’s an exciting time for our team as we look to develop a unique culture and tailored client base for Vizeum that attracts the best talent to our new premises. We are already recruiting new staff and along with our counterparts at Vizeum Sydney, look forward to making our mark in the Australian media agency landscape.”