Allergan set to refresh the eye care market with new campaign for Refresh eye drops via Ward6
Ward6, Sydney has launched a campaign for the Refresh range of eye drops, including a TVC.
The idea focuses on the thought that in a lifetime your eyes see over 25 billion images, but there are some things you just don’t want to see.
Says Ward6 creative director Hugh Fitzhardinge: “This is the first time the Refresh brand has been advertised for many years. We feel we have produced something that’s different and original in the category which will help position Refresh as the premium OTC eye care brand.”
Ward6 account director Daniela Rocca adds: “Allergan is a world-class company in the eye care category, and we’ve worked closely with Allergan Australia to help reinvigorate the Refresh brand, including new packaging for key products and initiatives to command an even stronger in-store presence.”
Agency: Ward6
Creative Directors: Hugh Fitzhardinge & Grant Foster
Writer: Steve Samuel
Art Director: Grant Foster
Director: Adam Taylor
Head of Planning: David Cousins
Account Director: Daniela Rocca
Client: Allergan Australia Pty Ltd
Snr Brand Manager: Kylie Liddell
4 Comments
Brilliant. Love it. Simple and unexpected.
this is not your average eye drop ad. nice
really nice for an eye drop ad
This is how far the gag is from the product benefit:
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It’s a long bow. But at least it’s a funny bow. Hilari-ok.