ADMA Awards: Droga5's Sudeep Gohil and M&C Saatchi's David Whittle to head creative panels

David Whittle.jpgsudeep3.jpgSudeep Gohil, CEO of Droga 5 and David Whittle, managing director of M&C Saatchi Australia will be chairing the creative panels for the 2012 ADMA Awards, which celebrates the best in Australian direct marketing.

The creative panels include Jason Ross from CumminsRoss, Reed Collins from JWT, Adam Ferrier from Naked Communications and Paul Bradbury from Whybin\TBWA\Tequila.
Sandra de Castro, NAB CMO and Direct Marketer of the Year 2011 and Nick Adams, Director of One to One Marketing at Telstra, will be chairing the Effectiveness panels.

View the full list of the judging panel.

Says Gohil (above right): "I am really excited about working with ADMA for their awards this year, recognising great work that is both genuinely insightful and effective is a very important part of our industry. In particular, making meaningful connections between brands and consumers is of paramount importance, something ADMA are champions of"

Adds Whittle (above left): "Chairing an ADMA jury is a tremendous privilege. I'm grateful for the opportunity and can't wait to review the entries with the judges. Creativity and effectiveness work hand in hand, that's why the ADMA awards are important for clients. Awards are an important instrument for agencies to attract and retain the best talent. I'm looking forward to seeing an increase in entries and awards to client and agency newcomers to ADMA."

Screen shot 2012-06-29 at 6.27.39 AM.jpgSays de Castro (left): "I'm delighted to be on the judging panel for Award effectiveness. The ADMA Awards are a chance to showcase the best of Australia's marketing talent, and in particular, demonstrate that great marketing also delivers business results - after all, that's where the bucks start!"
Adds Adams: "Companies invest in marketing to drive revenue and advocacy benefits - entering your work into the Effectiveness category signals to your organisation that you are delivering work that drives superior return on investment.  I am excited to be working with a panel of the industry's best minds to identify the work that showcases how astute organisations are using direct and digital investments to win in their respective markets."

The awards night will be held in Sydney on Thursday November 1.

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