ADMA launches two nationwide competitions – Young Marketer of the Year and Young Creative of the Year with a trip to New York for both winners
The Australian Direct Marketing Association (ADMA) has launched two new nationwide competitions to recognize young talent in the Australian marketing and advertising industry
The competitions, for marketers, advertisers and creatives aged 30 and under will award an ‘ADMA Young Marketer of the Year’ and an ‘ADMA Young Creative of the Year’.
Says Jodie Sangster, CEO, ADMA: “We want to inspire young marketers and creatives and give them a chance to showcase their talents on a national scale. We have some incredible young talent in Australia and we need to ensure that is recognized.”
ADMA will be flying the winner of each competition to New York in 2013 on an all expenses paid trip to meet with leading marketing companies and agencies including Google Creative Lab, OgilvyOne Worldwide, Anomaly and others.
Brian Fetherstonhaugh, chairman & CEO of OgilvyOne Worldwide said: “We take talent very seriously and we’re committed to finding people with deep qualitative and data skills who thrive in a brand-oriented environment. So we’re delighted to be involved with the ADMA’s program and look forward to welcoming the best and brightest of Australia’s young direct marketers to New York next year.”
To win the competition, entrants will need to showcase their marketing and creative talents and demonstrate what makes them stand out from the crowd.
Young Marketer of the Year will be judged based on their career achievements to date and Young Creative of the Year showcasing their artistic talents by developing a campaign concept for 2013.
The winning campaign will be rolled out nationally in 2013.
Entries for the competition are now open with the State winners being announced on 24th August at ADMA Forum 2012 and the overall winners being announced on 1st November at the ADMA Awards.
The new Awards are being launched alongside 30Below, a new community for young marketers.
“This community has been established by young marketers, for young marketers” said Sangster. “We are letting them create and run their own show. I can’t join as I’m clearly way over the age threshold!”
30Below and the two new competitions are being supported by Telstra.
Nick Adams, Head of One-to-One Marketing said: “ADMA’s revitalisation of the awards and its focus on the development of emerging talent in the industry is vital to ensure that we can grow the talent pool and recognise our high performers. Telstra’s support for the awards and ADMA is an affirmation of the important role that ADMA has in shaping, defining and being the voice of our industry. There is a real sense of renewal, energy and enthusiasm at ADMA and the revitalised awards is a manifestation of the great work they are doing.”