Will Australia go all the way with R/GA?

Screen shot 2012-06-01 at 11.58.57 AM.jpgScreen shot 2012-06-01 at 12.15.36 PM.jpgFollowing its inclusion on the prestigious Qantas roster, CB has contacted New York-based Aussie expat Nick Law, R/GA's chief creative officer, who was in Sydney last week.

Law told CB he is delighted to be on the roster and assures us that it won't be too long before R/GA opens up a Sydney office. CB guesses to will be early next year.

Rob Greenberg (above right, with Law in the latest print issue of Campaign Brief), R/GA chairman, CEO and global chief creative officer, first revealed plans for a Sydney office in an exclusive live video interview with CB during D&AD week in London back in April.


Whoa said:

The ranks of Tequila and Droga 5 digital are surely about to be pilfered. As far as in-coming agencies go, this is a game changer.

Thieves and Liars said:

This is great for the Australian market. They'll demonstrate the current crop of local "digital leaders" are total frauds. Especially poseurs from the big shops.

Huffy McGhee said:

Good luck to them: they're arriving in the most digitally backwards country with the most conservative clients.

This is great news said:

Tequila's had its ranks pilfered for the last several years, especially since the new leadership joined. There's only one creative left I'd hire, and I bet they're already on to him. All the good producers and suits from their golden years are guns for hire.

12.15? said:

That's a weird comment as no digital creatives have left since the new leadership?
Actually come to think of it one has but he was doing all the Melbourne stuff.

A lot did leave a while before hand though and two of them in particular have gone on to create great work, one at Droga5 NYC and the other at Droga5 Sydney.

12:15 said:

New leadership of Tequila management, not creative department or TBWA.

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