‘Australia’s Best Stout’ 4 Pines heads into space with ‘Space Beer’ campaign via JayGrey, Sydney

| | 13 Comments

Screen shot 2012-06-15 at 3.20.15 PM.jpgDo you come here often.jpg4 Pines Brewing Company based in Manly NSW, has just picked up the gong for ‘Best Stout’ at the recent Australian International Beer Awards. The timing could not be better as the brewery in conjunction with JayGrey recently launched their ‘Space Beer’ campaign promoting the stout.

With space tourism predicted to take off, the handcrafted ads depict astronauts in intergalactic social scenarios supporting the beer’s premise of being designed and tested for consumption in zero gravity.

Says Jaron Mitchell, 4 Pines owner and managing director: “A lot of beer advertising is the same. We decided to do something different to showcase the innovation of being the world’s first beer designed for and sent into space. The work that JayGrey has come up with is fantastic – it really showcases the craft behind what we do and working with the team over a few beers is always good.”

Are you a model.jpgSheAdds Jay Furby, JayGrey’s creative director: “We love working with the guys at 4 Pines. They have true faith in the creative process and they’re always enthusiastic to see what we come up with. “

The roll out of the Space Beer campaign comes a year after JayGrey and 4Pines’ success at last year’s Cannes Lions.

Client:  4 Pines Brewing

Agency: JayGrey

TV – SPACE BEER

Creative director – Jay Furby

Writer – Jay Furby

Art Director – Jay Furby

Animation – Kapow

Account Service – Adrian Lugg

Client – Jaron Mitchell

POS/OUTDOOR – DO YOU COME HERE OFTEN?

Creative director – Jay Furby

Writer – Jay Furby

Art Director – Jay Furby

Typographer – Dave Heytman

Illustration – Frank Thiruchelvam & Tim Waters

Account Service – Adrian Lugg

Client – Jaron Mitchell

RADIO – MOTHER

Creative director – Jay Furby

Writer – Jay Furby

Talent – Jay Furby

Sound – Simon Lister (Nylon studios)

Producer – Sandi Gracin

Account Service – Adrian Lugg

Client – Jaron Mitchell