Sydney based creative agency Bang expands

Fresh from celebrating its recent 10-year anniversary, Sydney-based creative and strategic agency Bang is growing steadily in 2012, adding new staff and clients to its expanding family.

Personnel additions at Bang include three new account executives in Ally Borowy, Kate Hewitt and Michael Wentworth-Perry, while Express Online has opted to outsource its marketing to Bang, with this team being lead by new recruit from M&C Saatchi, Max Van Biene.

Nicola Bartley joins as senior account manager on the Cisco account, and in the studio, Blake Fawcett has arrived as junior designer.

Internal moves include Alastair Smith and Michelle Carter being promoted to senior account manager, while Torie de Jong has traded in her account management role for the newly created position of communications strategist, supporting strategic director Simon Steele.

Says Martin Mason, managing director at Bang: “We’ve spent the last 12-18 months working hard to finesse our positioning and internal processes, and now we’re beginning to see the fruits of those labours, particularly over the past 6 months. Australia may still have a two-speed economy, but we’ve seen a fair bit of recent resilience and underlying confidence being reflected in marketing spends. We’re also seeing businesses such as Express Online embracing outsourcing marketing models, attracted by the strategic cost and value benefits the model offers.”