Instant Kiwi scratchie cards launches new ‘push your luck’ campaign via DDB New Zealand

DDB NZ has launched a new campaign for Instant Kiwi scratchie cards. 

For more than twenty years Instant Kiwi scratchie cards have been injecting a little bit of excitement into Kiwis’ lives. And the new ‘It pays to push your luck’ campaign, from DDB NZ, is no different.

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Brought to life by a spontaneous and cheeky central character, we watch as he is unleashed on the unsuspecting public and proceeds to push his luck in a number of audacious scenarios in the hope that it could all fall his way.

Starring stand-up comedian Jesse Griffin and directed by The Sweet Shop’s Stuart McDonald (director of Summer Heights High), the campaign is made up of 21 pieces of unique content that will be released online and broadcast on network television.

The first scenario entitled ‘Garage Sale,’ which goes to air on June 9th, sees Jesse trying to flog prepaid alibis, superhero undies, mismatched skates and air guitars.

The following two scenarios see him auditioning performers for his eight-year old niece’s birthday party and pushing his luck in a department store.

DDB Group NZ executive creative director Andy Fackrell says he’s confident the campaign will be a huge success and he’s extremely proud of the finished work.

Says Fackrell: “The campaign is fresh and brave and without equal in this market. It’s a great idea, beautifully executed and I have every faith it’s going to have great cut through with the target because it’s so damn funny.”

Product: Instant Kiwi

Group Executive Creative Director: Andy Fackrell

Campaign Manager: Gareth Treacher