Euro RSCG added to Virgin Mobile roster – joins Publicis Mojo, Starcom and One Green Bean

Virgin Mobile has added Euro RSCG to its creative agency roster, joining Publicis Mojo, Starcom and One Green Bean.

In March, Virgin Mobile asked all rostered agencies to pitch for the next evolution of the ‘Fair Go For All’ brand campaign.  One Green Bean pitched in partnership with Euro RSCG and together will be responsible for Virgin Mobile’s new brand campaign, launching next week.

Says Virgin Mobile Marketing Director, David Scribner: “We took the opportunity to review the way in which we work with our agencies and gave each the opportunity to pitch for this brand update. We’re extremely excited about the approach we are taking with Euro RSCG and OGB’s idea, impressed with the work their teams have produced together and we’re looking forward to more potential collaborations in the future.

“At Virgin Mobile we believe that a creative idea is the starting point for any great campaign and we feel that all of our agencies are able to deliver on this. We believe expanding our agency roster to include Euro RSCG will further increase our ability to be agile and deliver innovative campaigns that get people talking.”

Adds Euro RSCG CEO, Anthony Gregorio (near left, with Euro RSCG ECD Steve Coll): “It’s exciting to be working with Virgin Mobile who has such a strong track record of producing creative and effective work.  The new campaign

continues that tradition and it has been a great collaborative effort between Euro and the team at One Green Bean.”

Says One Green Bean Managing Director, Kat Thomas: “Virgin Mobile wanted their next campaign to be ‘social by design’, ensuring it would deliver a high level of consumer participation in addition to earned media.   The ‘one team’ collaboration process with Euro RSCG has been a brilliant experience, from a joint approach on creative concepting right the way through to delivering the end campaign.”