Leo Burnett Sydney snares one of only five Effectiveness Lions for Bundaberg 'Watermark'

Screen shot 2012-06-20 at 3.19.49 AM.jpgLeo Burnett, Sydney scored one of only five Effectiveness Lions for its Bundaberg 'Watermark' campaign, awarded tonight at the Palais de Festivals.

"While it's always nice to be recognised on the global stage some awards have more meaning than others. To win Australia's first global Cannes effectiveness award is a brilliant honour. It's great for us and it's great for Australia to finally win one at this level. This is going straight to the pool room," said Todd Sampson, CEO, Leo Burnett Sydney.

The Grand Prix went to the Axe 'Excite' campaign from BBH London.

VIEW THE WINNERS: Creative Effectiveness Winners - CL2012.pdf


Everything Jodi Everything said:

Thats the only gong Leo's sydney will win at Cannes this year. It's not raining lions.

Ha said:

Maybe but its the one everyone wants and the only one Aus got. That's still going home a winner in my book.

"Friend" said:

18 lions in four years. Yes it is, yes it is!!

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