Lion appoints The White Agency as digital partner for Australian beer and wine brands
Lion today announced the appointment of The White Agency as digital partner for its Australian Beer & Wine brands.
Matt Tapper, Lion - Beer, Spirits & Wine marketing director said that Lion is looking to break new ground in the technology space and White is the agency best positioned to partner with them on the journey.
Says Tapper: "While White will challenge us strategically, they also shared a roadmap aligned to our vision for the future. The consumer is very much at the heart of what we do. As they are increasingly empowered by technology, we must continue to break new ground to stay relevant. White's experience in the delivery of world class solutions and a strong leadership team will evolve our marketing model, as we continue creating the most adored brands in Australia."
Tapper concluded: "Most importantly, White has a group of people who will join us in making a real difference, and have a great time doing it. In all honesty, we were spoilt for choice, in that Amnesia Razorfish, R/GA and Sapient Nitro were all extremely competitive. However the Lion team feel The White Agency best meets our needs."
Sandy Park, The White Agency managing director said: "We're thrilled about winning this business. Lion is one of Australia's leading marketing organisations and to be selected to take them forward in the digital space is an honour. Throughout the pitch process, the Lion team not only showed their broad thinking but an openness to be challenged. We're really looking forward to joining them to deliver some fantastic work."