How Mercury Energy created 'the world's first taxi powered by good energy' as part of an integrated campaign via Whybin\TBWA Auckland

Screen shot 2012-07-01 at 8.01.25 AM.jpgWhybinTBWATequila, Auckland recently introduced Mercury Energy's 'Good Energy' Taxi - a taxi cab that runs on nothing but the good vibes between people: between passengers, the driver, pedestrians and anyone that might come into contact with it, and even people who hear about it online.

Because instead of passengers having to pay for a fare with cash, they just asked them to pay with 'good energy' - by having fun, by being kind and sharing their own good natured-ness with those around them. All they asked is that people say and do nice things for each other in the real world and online and in doing so their taxi - ride would be free.

Screen shot 2012-07-01 at 8.01.06 AM.jpgScreen shot 2012-07-01 at 8.01.46 AM.jpgYou see, every positive tweet, every Facebook like, and every generous act that they were part of, gave the taxi's battery a boost allowing it to go further, and to make its way around the city. Be nice to the driver and the battery gets charged, do a good deed and it gets a really big boost. And random acts of kindness like stopping the Taxi to help someone out means you might get  a free trip all the way to the airport.

In only two weeks, the good energy generated by over 500 passengers fuelled the taxi over 2,700km and made hundreds of smiles and heaps of good deeds all possible.

In doing so, they emphasized the 'car' in good Karma. And 'paid it forward' so no-one had to pay a fare.

All hail the Good Energy Taxi.

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