How Mercury Energy created 'the world's first taxi powered by good energy' as part of an integrated campaign via Whybin\TBWA Auckland
WhybinTBWATequila,
Auckland recently introduced Mercury Energy's 'Good Energy' Taxi - a
taxi cab that runs on nothing but the good vibes between people: between
passengers, the driver, pedestrians and anyone that might come into
contact with it, and even people who hear about it online.Because instead of passengers having to pay for a fare with cash, they just asked them to pay with 'good energy' - by having fun, by being kind and sharing their own good natured-ness with those around them. All they asked is that people say and do nice things for each other in the real world and online and in doing so their taxi - ride would be free.
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You see, every positive tweet, every Facebook like, and every generous
act that they were part of, gave the taxi's battery a boost allowing it
to go further, and to make its way around the city. Be nice to the
driver and the battery gets charged, do a good deed and it gets a really
big boost. And random acts of kindness like stopping the Taxi to help
someone out means you might get a free trip all the way to the airport.
In only two weeks, the good energy generated by over 500 passengers fuelled the taxi over 2,700km and made hundreds of smiles and heaps of good deeds all possible.
In doing so, they emphasized the 'car' in good Karma. And 'paid it forward' so no-one had to pay a fare.
All hail the Good Energy Taxi.
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