NAB rewards honest Australians with 'Honesty Shouldn't go Unrewarded' credit card campaign via Clemenger BBDO Melbourne

Campaign Brief 520.pngFollowing on from the hugely successful Honesty Experiments campaign, Clemenger BBDO Melbourne has created 'Honesty Shouldn't Go Unrewarded' for NAB. The work, for NAB credit cards, again proves that Australians are an honest lot and deserve a credit card to match. 

The campaign was shot candid camera-style in a shopping centre in Victoria. Everyday shoppers were placed in situations where they could have walked off with something valuable, or taken the honest route and handed it in. 

View the campaign here to see what happens next when people do the right thing. 
Clemenger BBDO Melbourne executive creative director, Ant Keogh, says that in the real world, often the only reward you'll receive for honesty is the knowledge that you've done the right thing. 

Says Keogh: "But what if, for a moment, we created a world where a simple honest act generated a massive outpouring of public praise and attention? We thought honest Australians deserved exactly that." 

The Honesty Shouldn't Go Unrewarded campaign will be supported with online, TV and outdoor executions. 

Credits 
Executive Creative Director: Ant Keogh 
Creative Directors: Rohan Lancaster, Darren Pitt, Tom Martin and Julian Schreiber 
Senior Creatives: Ben Keenan and Quenton Miller 
Senior Agency Producer: Karolina Bozajkovska 
Account management team: Simon Lamplough, Patrice Bougouin, Belinda Danks and Kyle Abshoff 
Planner: Heather Lewis 
Executive Interactive Producer: Sasha Cunningham Interactive 
Producer: Terry Mann 
Print Producer: Ben Nash 
Client: NAB 
Production Company: Will O'Rourke 
Direction: The Glue Society (Matt Devine) 
Producer: Ian Iveson 
Head of Projects: Josh Mullens 
Executive Producer: Michael Ritchie 
Post production: The Editors/ Digital Pictures 
Sound: Flagstaff 

6 Comments

PR Agent said:

3 Clemenger press releases in a day - great way of smoke screening their poor showing at Cannes.

Pete Repeat said:

Honestly, getting repetitive now.

Just saying said:

Time to catch a new bus fellas...

Really said:

You needed 4 CD's and an ECD?

Anonymous said:

Some people on this blog are pricks. They're PRing some work as is their right. Is it good? Is it bad? Who cares. Doesn't justify bad behaviour from anonymous posters with nothing to spruik.

Honestly said:

Even on a bad year Clems Melbourne still won a gold lion.
What did your agency win 'PR Agent'?

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