NAB rewards honest Australians with 'Honesty Shouldn't go Unrewarded' credit card campaign via Clemenger BBDO Melbourne
Following on from the hugely successful Honesty Experiments campaign, Clemenger BBDO Melbourne has created 'Honesty Shouldn't Go Unrewarded' for NAB. The work, for NAB credit cards, again proves that Australians are an honest lot and deserve a credit card to match.
The campaign was shot candid camera-style in a shopping centre in Victoria. Everyday shoppers were placed in situations where they could have walked off with something valuable, or taken the honest route and handed it in.
View the campaign here to see what happens next when people do the right thing.
Clemenger BBDO Melbourne executive creative director, Ant Keogh, says that in the real world, often the only reward you'll receive for honesty is the knowledge that you've done the right thing.
Says Keogh: "But what if, for a moment, we created a world where a simple honest act generated a massive outpouring of public praise and attention? We thought honest Australians deserved exactly that."
The Honesty Shouldn't Go Unrewarded campaign will be supported with online, TV and outdoor executions.
Executive Creative Director: Ant Keogh
Creative Directors: Rohan Lancaster, Darren Pitt, Tom Martin and Julian Schreiber
Senior Creatives: Ben Keenan and Quenton Miller
Senior Agency Producer: Karolina Bozajkovska
Account management team: Simon Lamplough, Patrice Bougouin, Belinda Danks and Kyle Abshoff
Planner: Heather Lewis
Executive Interactive Producer: Sasha Cunningham Interactive
Producer: Terry Mann
Print Producer: Ben Nash
Production Company: Will O'Rourke
Direction: The Glue Society (Matt Devine)
Producer: Ian Iveson
Head of Projects: Josh Mullens
Executive Producer: Michael Ritchie
Post production: The Editors/ Digital Pictures