NAB rewards honest Australians with ‘Honesty Shouldn’t go Unrewarded’ credit card campaign via Clemenger BBDO Melbourne

Following on from the hugely successful Honesty Experiments campaign, Clemenger BBDO Melbourne has created ‘Honesty Shouldn’t Go Unrewarded’ for NAB. The work, for NAB credit cards, again proves that Australians are an honest lot and deserve a credit card to match. 

The campaign was shot candid camera-style in a shopping centre in Victoria. Everyday shoppers were placed in situations where they could have walked off with something valuable, or taken the honest route and handed it in. 

View the campaign here to see what happens next when people do the right thing. 

Clemenger BBDO Melbourne executive creative director, Ant Keogh, says that in the real world, often the only reward you’ll receive for honesty is the knowledge that you’ve done the right thing. 

Says Keogh: “But what if, for a moment, we created a world where a simple honest act generated a massive outpouring of public praise and attention? We thought honest Australians deserved exactly that.” 

The Honesty Shouldn’t Go Unrewarded campaign will be supported with online, TV and outdoor executions. 

Credits 

Executive Creative Director: Ant Keogh 

Creative Directors: Rohan Lancaster, Darren Pitt, Tom Martin and Julian Schreiber 

Senior Creatives: Ben Keenan and Quenton Miller 

Senior Agency Producer: Karolina Bozajkovska 

Account management team: Simon Lamplough, Patrice Bougouin, Belinda Danks and Kyle Abshoff 

Planner: Heather Lewis 

Executive Interactive Producer: Sasha Cunningham Interactive 

Producer: Terry Mann 

Print Producer: Ben Nash 

Client: NAB 

Production Company: Will O’Rourke 

Direction: The Glue Society (Matt Devine) 

Producer: Ian Iveson 

Head of Projects: Josh Mullens 

Executive Producer: Michael Ritchie 

Post production: The Editors/ Digital Pictures 

Sound: Flagstaff