Prime TV promotes 'Upstairs Downstairs' with unique use of outdoor via DraftFCB Auckland

Screen shot 2012-06-26 at 3.20.30 PM.jpgScreen shot 2012-06-26 at 3.26.34 PM.jpgAs most punters know, Upstairs Downstairs is a TV series about two classes living under one roof in 1930s England.

To demonstrate this clear and often cruel class division using posters, DraftFCB Auckland gave the rich 'upstairs' portion of the cast the prime media space and gave the 'downstairs' servants what was left.

VIEW WALKED OUTDOOR
VIEW DARK OUTDOOR

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