Shoppers watch cheetah morph into Mazda CX-5 on phones and tablet devices via oOh!media's retail partners and Aurasama technology

Mazda_TGL11_TheGlen_260612_edited-1.jpgFor the first time shoppers can watch a wild animal morph into the new racy Mazda's CX-5 on their mobile devices by pointing them at Mazda's current campaign on oOh!media's shopaLites using Aurasama technology.
 
To view the action, shoppers simply download the Aurasama Lite application from the App Store or Android Market and point their smart phone or tablet at the Mazda CX-5 advert on oOh!'s retail panels.

Click to view shoppers interacting with Mazda's Augmented Reality ad
On their mobile device, shoppers will see a wild cheetah come alive by racing and morphing into the all-new Mazda CX-5.
 
Mazda's creative campaign using Aurasama technology works equally well on their current press advertising that uses the same visual imagery featured on oOh!'s shopaLItes.
 
Says Brendon Cook, chief executive officer of oOh!media: "Mazda has been able to extend their interactive press campaign into the retail environment to reach people while they're on the go.
 
"This interactive connection with shoppers is just the start of tapping into the potential of out of home to provide enriched content via mobile devices. It engages their interest and is a fun way of delivering key product information.
 
"New apps are being developed all the time, making it easier to connect and build brand experiences with busy people while they're away from home. We see this as the way of the future."
 
The campaign will run in the Melbourne shopping centres listed below for two weeks in June, and will be showcased at oOh!'s outdoor innovation display at the Smart Artz Gallery, Melbourne on 2 July.

Campaign: Mazda CX-5 Augmented Reality
Client: Mazda
Media Agency: OMD
Production: oOh!media
Shopping Centres: The Glen, Forest Hill Chase, Stockland Tooronga

7 Comments

ted said:


Get phone from pocket. Find app store. Down load app. Point at shopaLite. Ooh are you kidding! There's nothing simple about that.


Long run, short slide said:

Shoppers watch cheetah morph... or not, as the case may be.

sshhh! said:

@ted I had to download the angry birds app once, the footytips app once, spottily app once, twitter app once, instagram app once.....

The battle will be to see who becomes the dominant AR app or who will built it in to their current offer - FB or Google

Check out this website featuring people scanning QR codes: said:

So many people scan QR codes man, heaps especially on advertising -they just love it... check out the blog here of everyone:

http://picturesofpeoplescanningqrcodes.tumblr.com/

@ Check out etc... said:

Harsh but fair. And moderately funny.

Account Circus said:

"This interactive connection with shoppers is just the start of tapping into the potential of out of home to provide enriched content via mobile devices. It engages their interest and is a fun way of delivering key product information."

Get your fucking hand off it. Or at least provide some "enriched content" - not a gimmicky reiteration of the TVC.

weasle said:

Cheetah do not run long distances or roar should get your facts right

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