Taronga Zoo shows its 'for the wild' in new animated commercial via Whybin\TBWA, Sydney

Screen shot 2012-06-29 at 11.33.32 PM.jpgTaronga Zoo, via agency Whybin\TBWA Sydney, has launched a new campaign led by an animated TVC featuring the tagline 'For the wild'.

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John said:

Aren't we all a bit tired of the 'Jenny Craig' style of animation? They should have looked at some more music videos for inspiration.

Yeah... said:

Nice spot for a zoo but is it the best you could possibly do?

KOB said:

This is stunning animation. I also like all the footage of animals getting their feet inked. Sweet idea. Beautifully realised.

Ben said:

We're for Dogs. We're For the Wild. Whatever next?

apples said:

Nice ad but hard to see the essential CTA

Bushtelly said:

Beautiful. Good to see audio and image reinforcing each other, not re-stating each other.

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