Whybin\TBWA Group Melbourne launches ‘See Everything’ campaign for the Nissan X-TRAIL
Nissan Australia and Whybin\TBWA Group Melbourne are set to launch a new campaign for the Nissan X-TRAIL entitled ‘See Everything’ on June 3rd.
The campaign showcases the ‘Around View Monitor’, now available in Nissan X-TRAILs, which gives the driver a bird’s eye view of their vehicle through four cameras positioned around the vehicle on a central screen in the dash.
Whybin\TBWA Group Melbourne was set the challenge to bring it to life in a human centric way so that the viewer could relate to how it would benefit them. The campaign itself puts a spotlight on the difficulties of getting in and out of tight spots using a guide. Directed by Tim Bullock of Prodigy films, the TVC spots are sure to remind you of those annoying instances where you’ve been misguided by ill-tempered family members, spatially unaware mates, vague girlfriends and more.
Says Cameron Cooper, Nissan Australia’s general manager – marketing communications: “We are extremely happy with the final result as it not only showcases a new piece of technology for the Nissan X-TRAIL but also provides a window into the future of how Nissan intends to position itself in the market from a tone, look and feel.”
The two TVC’s go to air this Sunday night (June 3) across free-to-air, pay and regional networks.
Executive Creative Director – Paul Reardon
Copywriter – Jarrod Lowe
Art Director – Justin Genovese
Agency Producer – Janine Wertheim
Group Account Director – Mike Napolitano
Account Director – Matt Chiodo
Film Company – Prodigy
Film Director- Tim Bullock
Nissan Australia General Manager – Marketing Communications – Cameron Cooper
Nissan Australia Senior Model Line Manager SUV – Michael Hill
Nissan Australia Model Line Manager SUV – Warwick Daly
Nissan Australia Marketing Communications Specialist – Nancy Spadea
15 Comments
boring.
I like these…. Funny and relatable.
Repeatedly calling him Brendan in spot 2 = lame
No one talks like this. Automatically makes it “an ad’.
@ (Brendan?) Beckett – repeatedly? You mean twice. Brendan.
Can totally relate to this haha
@12:20 … why did you think it was short film?
Pretty funny, nice thoughts.
funny. me likey. nice
Great stuff guys..
Tim, You did good mate 🙂 Love the camping dad.. Awesome talent.
Bit predictable
when did advertising stop becoming entertaining and just a shit demonstation of real life?
Funny. Great casting. Good work from Bullock and Whybins. Nice to see.
lovely.. really like this.
great talent. to the point.
well done all!
Nicely shot, but its not exactly a brilliant bit of strategy, is it? Don’t all cars/SUVs have parking sensors and reverse cameras and shit?
good job!