Worksafe Victoria creates The Pain Game to make the point in new campaign via Grey Melbourne
The chance of suffering an injury at work is greatest when we take a
silly short cut. And the consequences can be longer term than we think.
Using a classic game show analogy, Grey Melbourne has been able to
highlight this message in a humorous way.VIEW THE WORKER SPOT
VIEW THE SUPERVISOR SPOT
This is exactly like the NZ road safety campaign.
How ironic it comes from an agency which has done so many great ads for road safety. Perhaps its just fair turn about. Grey's road safety ads have been copied by others many times.
Yup. Could be coincidence but appears to be a blatant bite.
This is exactly like many of our TAC 'Make a film, make a difference' scripts !
Actually, this is a re-make of a Bunnings internal OH&S video called 'The Wheel of Choice' produced a few years back. The script and treatment are nearly identical.