Adelaide’s top creatives announced at last night’s prestigious AADC advertising and design awards
Adelaide’s most outstanding advertising and design creatives were celebrated at the 35th Annual Adelaide Advertising and Design Club (AADC) Awards, held at the Adelaide Festival Theatre last night.
The AADC 2012 Chairs were awarded to:
Moving Images: James Rickard for South Australian Tourism Commission’s Kangaroo Island campaign
Press: Richard Lyons for The Advertiser Newspaper’s photography
Out of home: Mike Wilson for the Cibo Espresso campaign
Digital: Jason Hollamby for Oscar’s Law’s Animal Welfare campaign
Activations: David Campbell for the Keep Australia Beautiful campaign
Print: Anthony De Leo for State Theatre Company of South Australia’s Subscription brochure
Film Craft: Michael Cusack for Mars Petcare’s Liver Treats campaign
This year’s awards attracted almost 400 entries, of which 98 were finalists. Seven of the highly sought after Chairs – the top gong – were presented with a further 54 receiving Awards.
Year on year the AADC Awards attracts the who’s who within the advertising and design industry in Adelaide and recognises and rewards standout work by individuals.
AADC Awards Committee Chair Marty Pepper said this year’s entries really encapsulated the theme – For the love of ideas – making the judging process extremely difficult: “The work submitted was some of the most creative and inspiring we’ve seen and highlights the talent that we have in our own backyard,” says Pepper.
The high calibre of judges for 2012 included founder of Naked Communications, Adam Ferrier (left), who was Chairman of Judges.
Pepper said securing world-class judges together with the newly revamped Awards system, which draws on element from similar awards throughout the world, helped to showcase Adelaide’s creative talent on the international stage: “Over the past 35 years the AADC Awards have established a reputation among the industry as one of the best, due the fact that the work is judged by peers.
“We’re very proud of the industry and the work that is coming out of our state and congratulate all this year’s winners,” he said.
Among the winners was Haylie Craig who was awarded the AADC’s Watering Can at the 35th AADC’s annual Award night for her creation of and work for Hungry Creatives.
Craig (pictured left) was unaware and speechless when receiving the watering can as she had no idea she was going to be awarded.
Says Craig: “I just went to see all the work and watch the awards, I never thought I would be going on stage and collecting an award.”
Says Craig: “Making it into the creative industry still depends on who you know, as much as what you know. Meeting the person who can give you the right feedback or a break in the industry is the hard part. That’s why Hungry Creatives was born.”
To bring this idea to life Haylie teamed up with Bayley Broome-Peake (cinematographer and musician that is also trying to break into the industry), to help film and create music for all the interviews.
The aim of Hungry Creatives is to showcase the work of the hopefuls who aim to make their mark in the industry through a filmed interview. This project put these hungry creatives on the same page as people who have made it, who were kind enough to share their experiences and journeys via the Hungry Creatives website.