Australian online department store DealsDirect appoints IdeaWorks as new agency partner

DD_NEW_logo_1.jpgDealsDirect has announced the appointment of retail specialist IdeaWorks as its agency partner.

Founded in 2004, DealsDirect is Australia's first and favourite online department store. With over 2 million customers to date, DealsDirect was recently awarded the Canstar Blue Most Satisfied Customers Award for Online Department Stores, and scored a five-star rating.
IdeaWorks will be working with DealsDirect to refresh and reinvigorate the brand and continue their growth in an ever-changing retail environment.

Says David Fernandez, chief marketing officer at DealsDirect: "We were impressed with IdeaWorks strategic and retail expertise, and look forward to working closely with them to build a strong platform of growth for our brand."

Says Jon Bird, CEO of IdeaWorks: "We are so excited to be working with one of the true pioneers and leaders in online retail in Australia. Already a highly successful business, we hope to help take DealsDirect to the next level."

Naseema Sparks, the Group MD, Y&R Group Sydney, who is in charge of the management of IdeaWorks as well as George Patterson businesses in the Sydney market, recently joined the DealsDirect board.

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