Australian online department store DealsDirect appoints IdeaWorks as new agency partner
DealsDirect has announced the appointment of retail specialist IdeaWorks as its agency partner.
Founded in 2004, DealsDirect is Australia’s first and favourite online department store. With over 2 million customers to date, DealsDirect was recently awarded the Canstar Blue Most Satisfied Customers Award for Online Department Stores, and scored a five-star rating.
IdeaWorks will be working with DealsDirect to refresh and reinvigorate the brand and continue their growth in an ever-changing retail environment.
Says David Fernandez, chief marketing officer at DealsDirect: “We were impressed with IdeaWorks strategic and retail expertise, and look forward to working closely with them to build a strong platform of growth for our brand.”
Says Jon Bird, CEO of IdeaWorks: “We are so excited to be working with one of the true pioneers and leaders in online retail in Australia. Already a highly successful business, we hope to help take DealsDirect to the next level.”
Naseema Sparks, the Group MD, Y&R Group Sydney, who is in charge of the management of IdeaWorks as well as George Patterson businesses in the Sydney market, recently joined the DealsDirect board.