BPAY launches BPAY Bingo campaign via BMF
BPAY has launched a new BPAY Bingo advertising campaign through creative agency BMF to highlight the simplicity and convenience of Australia's most popular electronics payments system.The print, radio, outdoor and online advertising campaign demonstrates how BPAY is the perfect way for people to make payments, particularly when using mobile banking applications.
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Using the tagline "Bills are more fun with BPAY Bingo", the campaign
includes a game, which is similar to bingo, that gives consumers a
chance to win a variety of prizes each time they use BPAY. The game can
be played on tablets, PCs, or mobile phones.Andrew Arnott, BPAY's chief executive, said the campaign reflects BPAY's leadership and the continued growth in the online payments sector, with more than 26 million payments a month now being processed.
Says Arnott: "The campaign is a cheeky way to show consumers how BPAY is now even more flexible and convenient and with mobile payments now an option, bill payments can be made anywhere, any time."
Says Carlos Alija and Laura Sampedro, BMF's joint executive creative directors: "This idea aims to influenceand eventually change consumers' behaviour. We hope to inject some fun into the category in a way only BPAY could."
Agency: BMF
Client: BPAY
Media: IKON
Great idea. Not so great ads to promote it.
Wow great idea! Love it!
Great idea. Great insight.
That is some of the worst art direction and craft I have seen for some time. Well done.
Done way better by VW, the speed camera lottery etc
That's some nasty, nasty art direction
Nice idea.
If BMF is PR'ing this, I have to wonder what the hell is going there.
Bills and bingo. Cool.
I've seen these ads everywhere and only now did I notice they were for the BPAY Bingo promo, not just BPAY. I think I was too distracted by the bad art direction.