Cannes 2012: Australia ranked #5 in the world; USA well ahead of UK, Germany and Brazil

Screen shot 2012-07-18 at 8.00.23 PM.jpgIt's taken a few weeks to get hold of the complete Lions tally, but CB can now reveal that Australia was ranked #5 in the world at Cannes this year - and New Zealand came it at equal #12.

The USA was the lead country by far, with 182 Lions, well ahead of second placed UK with 89 Lions. Germany was at #3 with 85 Lions,  Brazil at #4 with 79 Lions and Australia at #5 with 59 Lions.

Japan was ranked #6 with 50 Lions followed by Sweden at #7 with 45 Lions. Argentina, Belgium and France shared the #8 spot with 32 Lions apiece followed by South Africa at #11 with 27 Lions, while Canada and New Zealand shared the #12 spot with 19 Lions apiece.
Screen shot 2012-06-21 at 6.21.49 AM.jpg20120619_052602.jpgCampaign Brief 474.pngDDB_finch_GOLDlion.jpgItaly, Mexico and Spain share the #14 spot with 18 Lions apiece, followed by the Netherlands at #17 with 17 Lions. Colombia and South Korea share the #18 spot with 16 Lions apiece followed by Singapore at #20 with 15 Lions, India at #21 with 14 Lions, China at #22 with 12 Lions and UAE at #23 with 11 Lions. Denmark, Hong Kong, Israel and Thailand share the #24 spot with 8 Lions apiece.

Australia's tally comprised 14 Gold Lions, 14 Silver Lions, 30 Bronze Lions and one Effectiveness Lion; while New Zealand came home with 3 Gold Lions, 8 Silver Lions and 8 Bronze Lions.

A total of 1028 Awards were presented this year including 16 Grand Prix; 1 Effectiveness Grand Prix; 1 Grand Prix for Good; 5  Effectiveness Lions; 4 Titanium Lions; 191 Gold Lions; 299 Silver Lions and 511 Bronze Lions.


COUNTRY LEAGUE TABLE - NUMBER OF LIONS WON

1.    USA - 182
2.    UK - 89
3.    Germany - 85
4.    Brazil - 79
5.    Australia - 59
6.    Japan - 50
7.    Sweden - 45
=8.  Argentina - 32
=8.  Belgium - 32
=8.  France - 32
11.   South Africa - 27
=12. Canada - 19
=12. New Zealand - 19
=14. Italy - 18
=14. Mexico - 18
=14. Spain - 18
17.   The Netherlands - 17
=18. Colombia - 16
=18. South Korea - 16
20.   Singapore - 15
21.   India - 14
22.   China - 12
23.   UAE - 11
=24. Denmark - 8
=24. Hong Kong - 8
=24. Israel - 8
=24. Thailand - 8


COUNTRY LEAGUE TABLE - LIONS WON AS A PERCENTAGE OF ENTRIES

=1.  Tunisia - 6.896%
=1.  Uruguay - 6.896%
3.  Sri Lanka - 6.666%
4.  Sweden - 5.791%
5.  Belgium - 5.693%
6.  New Zealand - 5.475%
7.  Puerto Rico - 5.263%
8.  Argentina - 4.733%
9.  Japan - 4.725%
10. Australia - 4.653%
11. Lebanon - 4.580%
12. South Korea - 4.494%
Guatemala - 4.301%
13. UK - 3.798%
14. Denmark - 3.773%
15. Israel - 3.720%
16. Ireland - 3.703%
17. Colombia - 3.669%
18. Italy = 3.643%
19. Romania - 3.636%
20. USA - 3.598%
21. Germany - 3.578%
22. Dominican Republic - 3.571%
23. South Africa - 3.292%
24. Netherlands - 3.288%
25. Peru - 2.941%
26. Indonesia - 2.877%
27. Mexico - 2.639%
28. France - 2.586%
29. Brazil - 2.310%
30. UAE - 2.268%
31. Malaysia - 2.230%
32. Singapore - 2.152%
33. Norway - 2.105%
34. China - 2.101%
35. Hong Kong - 2.077%
36. Poland - 1.986%
37. Costa Rica - 1.904%
38. Canada - 1.809%
39. Thailand - 1.750%
40. Portugal - 1.709%
41. Spain - 1.639%
42. The Philippines - 1.587%
43. Ecuador - 1.550%
44. Switzerland - 1.391%
45. Chile - 1.185%
46. India - 1.184%
47. Russia - 0.831%
48. Czech Republic - 0.800%
49. Turkey - 0.714%
50. Finland - 0.578%
51. Austria - 0.444%

2 Comments

Heinzy said:

Schiesse!

1234 said:

Per head of creative population, we're surely #1?

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