Canon Pixma launches integrated cinema campaign via Twentieth Century Fox and Val Morgan for Ice Age 4: Continental Drift

The campaign also capitalised on dwell time in cinema foyers, creating an interactive space where children could meet Ice Age characters and engage in activities such as colouring-in, games and activity sheets all printed from the pixma printables website, Canon's brand new free website which helps bring the Ice Age movie to life. It also allowed parents and children to experience some quality time together with the help of Pixma.

Says Ben Crosariol, Pixma brand manager, Canon Australia: "Canon Pixma is becoming integral in many family homes across the country and delivers activities that help build more rewarding family times together. What better way to enhance the times families do spend with each other, than for Canon Pixma, Twentieth Century Fox and Val Morgan to get together to do something really special and engaging around one of the greatest family movie franchises of all time, bringing families closer together to enjoy those little moments."
 
Says Niamh Conroy, MediaCom Sydney: "Cinema played a key role in the Pixma Printables campaign, helping us to really connect with our audience through our partnership with Fox. Val Morgan made the planning & execution of the activation really simple by assigning a brand manager from their Brandfit team who worked collaboratively with a number of parties including creative, PR, film distributors, photographers & promotions agencies to ensure the activation ran smoothly.
 
Ice Age 4: Continental Drift has proven to be a great hit with families this holiday period and has grossed more than $23m at the Australian Box Office so far.