Carat Melbourne appoints Gavin Ashcroft as GM

Gavin Ashcroft and Simon Ryan.jpgCarat Melbourne has promoted Gavin Ashcroft to the newly created role of general manager.

(Pictured: Gavin Ashcroft and Simon Ryan)
Ashcroft has worked with Carat for nearly 12 years, initially spending six years in with Carat UK before joining the Melbourne team in 2006. He has most recently led the Disney, adidas, Nintendo and Mattel accounts. Ashcroft and Simon Ryan, managing director of Carat Melbourne, will oversee all client activity and day-to-day operations of the Melbourne business.
Says Ryan: "Gavin is the perfect candidate to lead our Melbourne business through its next period of growth and evolution, with the support of our senior executive team. He has built a reputation for dedication and commitment during his time with Carat and is equally highly regarded by clients and staff. Gav is very deserving of the role.
"We have invested in core areas of our business in the past year, particularly our digital and strategy teams. Our focus now is to develop our business in line with the changing needs of our clients and the media landscape, and Gav's appointment is a key part of progressing this with a long-term view."
Says Ashcroft: "I first started my media career with Carat and it's terrific to have progressed to take on such a senior role with the business and at such an exciting time for us in Melbourne. I'm really proud of what we've achieved here over the past few years with our clients, our people and our business success. We have a very strong group of people at all levels of the business and we're enthusiastic and excited about what's ahead for the agency."

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