Coles set to air emotive Olympics spot featuring Cathy Freeman via Big Red, Melbourne

Screen shot 2012-07-27 at 1.03.12 PM.jpgColes, via agency Big Red, Melbourne is to air an emotive 60 second commercial during the lead-up to the Olympics Opening Ceremony, featuring brand ambassador Cathy Freeman.

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22 Comments

Juiced up said:

...no added hormoooones!

This is a bummer..comfy bots was better! said:

Coles obviously still have hit rock bottom yet

J said:

Whenever I see a movie is made by Pixar, I think "this should be good".

Whenever I see an ad is made by Big Red, I think the opposite.

That's the power of a brand.

Aussie Aussie Aussie said:

Gave me goosebumps, but maybe that was just the lunchtime beers and cold air conditioning back at the office.

Masterchef said:

Hmm. Needs more emotive.

typo said:

could do with a better font as well

Silent Supers said:

Where's the sincere Ted voiceover?

Huh? said:

1:47?

Huh? said:

1:47: Could the key word 'not' be missing from your piercing critique?

e said:

when you run, you hallucinate.

Bad grammar said:

The opening title words say "Coles are proud...."

Surely there is only one Coles, so "Coles is proud..."?

Or are I wrong?

Hi said:

Cathy is still alive, right?

??? said:

Who directed this?

ANDY said:

Ted not your better work.
Looks like a perfect opportunity to do something great.
Thumbs down

Wha? said:

Field of pathetic dreams

Truth Teller said:

Those opening supers are really clumsy. Just for this once, I'd suggest using an art director... to help you with the line breaks. And I agree with 7:10; It's 'Coles is...'

Hmmm said:

So he is capable of doing good work... But chooses not to.

twinkle said:

That beginning super is a shocker.

Yoman said:

Whats the name of th song that plays throughout the commercial

bigstu said:

Nice idea - run away from 'prices are down' as fast as possible. Terrific job by the heroine. Probly ran a marathon due to the re-takes.

ADmirer said:

A vintage year for Ted and his league of investment advisors.
How do you top Normie Rowe? Easy, Status Quo.
London shoot..Abbey Road....what's not to love.
It's a long way from Artemis Teddy...

Coles is proud of their grammar said:

Coles IS proud. IS!

My 12 year old picked up this basic error.

She are happy to take on any editing jobs you have in future..

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