Eardrum expands into digital territory

Eardrum has this week announced it has extended its creative offering to include digital design and SEO services.

Eardrum’s founder, Ralph van Dijk, estimates that 80% of radio campaigns have a digital component, so it is a very natural progression for the business.

Says van Dijk: “The characteristics of the two media are so complimentary for listeners as well as advertisers. We know our radio ads increase website traffic and now we can help our clients convert those leads into sales.”

James Carter and Justin Cohen head Eardrum’s digital team, and are specialists in design, online communication & social media.

Says van Dijk: “Radio and online is such a potent combination and it’s something we’ve been considering for a while. Now we have the expertise to explode our ideas across radio, online and through social media.”

They have recently completed radio & digital campaigns for two Commonwealth Government departments, NRMA and Commercial Radio Australia.

Last month Eardrum won a Cannes Gold Lion for Earphone Bully, the radio and online anti-bullying campaign they produced for Sapient Nitro. This was Eardrum’s second Cannes Gold Lion in as many years.