Frucor Beverages’ V Energy Drink kicks off ‘The V Motion Project’ via Colenso BBDO, Auckland

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Vmotion.jpgUPDATED TO INCLUDE THE VIDEO OF THE FULL TRACK

Colenso BBDO, Auckland has created The V Motion Project, a new campaign for Frucor Beverages’ V Energy Drink.

By hacking Kinect motion tracking software and combining it with audio production software they created The V Motion Project, a tool that could transform the body’s movements into music.

View more on V Energy NZ

Colenso BBDO and Frucor kicked off The V Motion Project back in May. The project has resulted in a series of webisodes, a song on iTunes, a music video (soon to launch) and TVC’s that all demonstrate the ‘V’ Brands core value – that with enough energy you can do extraordinary things.

Says Luke Rive, Marketing Manager Energy, Frucor Beverages: “We are constantly looking for new and interesting ways to engage with consumers and love taking on the challenge of coming up with something unique and unexpected. With the help of Colenso ‘The Motion Project’ has certainly done that. The feedback to date on the webisodes has been fantastic and we are looking forward to seeing the consumer response as we put the final pieces of the puzzle together with the launch of the TVC and music video.”

Agency: Colenso BBDO

Creative Chairman: Nick Worthington

Creative Director: Aaron Turk

Art Director: Lachlan Palmer-Hubbard / Jae Morrison

Copywriter: Graeme Clarke

Agency Producers: Paul Courtney / Rob Linkhorn

Account Team: Tim Ellis / Samantha Parsons / Stefanie Robertson / Eileen Cosgrove-Moloney

Production Company: Thick As Thieves / Assembly

Director: Zoe McIntosh / Jonny Kofoed / Matt Von Trott

Producer: Nik Beachman / Amanda Chambers

Developers: Fugitive Ltd

Music: Joel Little – Golden Age Studio/Level Two Music Ltd

Motion Artist: Joshua Cesan – Identity Dance Crew

Developers: Paul Sanderson / Jeff Nusz / Mike Delucchi

Sound Design: James Hayday – Images & Sound

Client: Luke Rive (Marketing Manager) / Cormac Van Den Hoofdakker (Senior Brand Manager)