International out-of-home media company Eye launches industry magazine designed by Frost
International out-of-home media company Eye, has launched an exclusive new industry magazine featuring diverse opinion and comment on trends, technology and innovation in the sector. Designed by Frost*, The Annual is aimed at key customers and industry influencers.As part of its current global brand repositioning, the new publication is a pivotal piece of brand launch communication for Eye.
Eye's corporate communications manager, Renée Austin, says the magazine isn't a credentials piece about the company.
Says Austin: "We wanted to create a truly relevant and engaging publication for our industry. It is a thought-leadership 'best of breed' annual. It will be opinionated and controversial. It will have a point of view.
"For this to work, the design and production values had to be high-end
and genuinely editorial. Frost's experience and world-leading expertise
in editorial design made them the obvious choice to partner with in
delivering this."With contributors including Naked Communications' Adam Ferrier, Ant Keogh of Clemenger
BBDO Melbourne and
Mark Ritson from the Melbourne Business School, Frost* has designed a
magazine that is bold, playful and highly graphic.Bringing to life the magazine's 'Brand Fame' theme, Frost*, led on this project by design director Carlo Giannasca, have embraced global brand guidelines whilst pushing boundaries to create an expressive and
dynamic editorial design.Vince Frost, founder and CEO of Sydney based Frost*, says his studio relished the opportunity to sink its teeth into some strong editorial design work.
Says Frost: "Editorial is in our DNA, it's been a passion of mine since the early days of my career.
"Being involved with exciting, innovative companies is also the kind of
work that gets you out of bed in the morning and Eye are at the
forefront of what they do. The out-of-home advertising industry is at a
tipping point. There are new possibilities and thirst for innovation is
high. So this was an energising opportunity for us, from every angle."
Great idea. How do I get my hands on the magazine
Beautiful work. well done guys,
Yes - would love to get my hands on a copy. where can i pick one up from?