iSelect gets on the 'Olympic Games bandwagon' in new campaign via AJF Partnership, Melbourne

Screen shot 2012-07-31 at 7.44.10 AM.jpgiSelect has put to air a new series of spots via agency AJF Partnership, Melbourne, including a send-up of Olympic ambushers.

VIEW THE BANDWAGON SPOT
VIEW THE COOL KIDS SPOT




Agency: AJF Partnership, Melbourne
Creative Director: Josh Stephens
Art Director: George Freckleton
Copywriter: Brent Liebenberg
Director: Tony Rogers
Production Company: Guilty
Producer: Jason Byrne
Agency Producer: Nik Round
Post Production: Method
Sound: Risk

8 Comments

Dave said:

Love the Ambush spot, that guy makes me laugh every time. Always a great performance and cleverly written. Nice job.

sj said:

Love this campaign

pretty good said:

This is the best Olympic advertising on air at the moment. Not sure if it says something about AJF, or what everyone else is doing.

Dorks said:


Yeah, the main talent is a triumph of casting.

Great they managed to get the client to sign him off and not some cardboard douche celebrity.

agreed said:

made me smile.

twinkle said:

This campaign has really grown on me. The Olympics one is really funny. Less mood reels and more stuff like this please AJF.

Millie said:

Anyone who reckons this is good is cuddling cactus... nah, even I like it.

Sunflower said:

we CAN do better.

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