Lion Dairy & Drinks picks McCann Sydney for Tasmanian Heritage, South Cape + Coon after 4-way pitch including incumbents BMF and AJF
Lion Dairy & Drinks has handed the advertising account for its cheese brands Tasmanian Heritage, South Cape and Coon to McCann Sydney following a four-way pitch.McCann pitched against the cheese brands incumbent agency BMF, Lion's other creative partner AJF Partnership and a fourth agency to win the account and begins work immediately on Lion's three key cheese brands across both specialty and everyday cheese.
McCann won the account due to strategic thinking and creative execution
presented in the pitch. The agency's main brief is to drive brand
awareness and growth along with supporting product innovation.
Says Charmaine England, Lion Dairy & Drinks marketing & innovation director: "We are focused on continuing to grow our brands and I look forward to working closely with McCann to further differentiate and develop Tasmanian Heritage, South Cape and Coon as market leaders."
Says Ashley Farr (pictured) McCann Sydney managing director: "We are thrilled to welcome three of Australia's most popular cheese brands into the McCann fold. This win is a testament to the first-rate calibre of strategic, creative and digital talent that makes up the new McCann."
The first Lion Dairy & Drinks campaign from McCann will launch into market in October.
Says Charmaine England, Lion Dairy & Drinks marketing & innovation director: "We are focused on continuing to grow our brands and I look forward to working closely with McCann to further differentiate and develop Tasmanian Heritage, South Cape and Coon as market leaders."
Says Ashley Farr (pictured) McCann Sydney managing director: "We are thrilled to welcome three of Australia's most popular cheese brands into the McCann fold. This win is a testament to the first-rate calibre of strategic, creative and digital talent that makes up the new McCann."
The first Lion Dairy & Drinks campaign from McCann will launch into market in October.
Any client who hands their business to McCann Sydney either hasn't got a clue about advertising & marketing or wants mediocrity - or both.
You look like the cat that got the cream cheese, Ash.
well done guys.
Ignore the douche who obviously got the arse from McCann sometime during his illustrious career.
Ahh, McCanns veteran. You bitter, sad, miserable gitt. I'm not surprised things were like that when you worked there.
Congrats guys! Sending hi-fives from Melbourne xx
Does cheese make you poop - this guy looks like he's pooping...
There are always clients that want mediocrity, and often it suits their brand - good on McCanns for finding their niche.
who did they win? Well done McCant for adding a no name to the list.