Melbourne agency TANK celebrates client wins
Melbourne brand agency, TANK has celebrated the month of July with a series of exciting new additions to its already impressive stable of clients.Following a competitive pitch, TANK has been engaged by Cancer Council to work on the brand development and campaign activation of its largest fund raising event, Relay for Life. This will see the not-for-profit embarking on integrating an innovative new digital platform that solves the problem of engaging the passive fundraiser by increasing awareness, participation and retention. The new visual language and multi-channel campaign will roll-out in February 2013 to coincide with World Cancer Day.
Following legislation changes and a shift in strategic direction, the
recently renamed Fair Work Building Commission has appointed TANK to
develop an awareness campaign to educate young apprentices about their
rights and entitlements entering the workplace. The campaign, centred
around the development of a new website will provide a vital forum and
portal for information and tools to support this audience in a critical
phase of their career life-cycle.
Global event specialists, Diversified Exhibitions Australia also engaged TANK this month to develop a new brand strategy, visual language and brand communications to launch its 25th anniversary event in 2013. Next year will see this long-running exhibition re-engage with industry and re-imagine the designEx experience for its key audiences including architects, interior designers and decorators
Says Jim Antonopoulos (pictured), TANK's executive creative director: "We're absolutely honoured to work with these brands, and with organisations that recognise TANK's unique point of difference in delivering people-centred creativity. Our team at TANK continue to be inspired by creating communications that have a positive impact on people's lives."
Says Crystal James, TANK's client service director: "All three projects were won in a highly competitive pitch environment, which reinforces the relevance of TANK's strategic and creative offer in the marketplace and our ability to continue to deliver large-scale integrated brand communication programs that achieve tangible business growth."
All accounts will be led by Antonopoulos and James from its Melbourne office.
Global event specialists, Diversified Exhibitions Australia also engaged TANK this month to develop a new brand strategy, visual language and brand communications to launch its 25th anniversary event in 2013. Next year will see this long-running exhibition re-engage with industry and re-imagine the designEx experience for its key audiences including architects, interior designers and decorators
Says Jim Antonopoulos (pictured), TANK's executive creative director: "We're absolutely honoured to work with these brands, and with organisations that recognise TANK's unique point of difference in delivering people-centred creativity. Our team at TANK continue to be inspired by creating communications that have a positive impact on people's lives."
Says Crystal James, TANK's client service director: "All three projects were won in a highly competitive pitch environment, which reinforces the relevance of TANK's strategic and creative offer in the marketplace and our ability to continue to deliver large-scale integrated brand communication programs that achieve tangible business growth."
All accounts will be led by Antonopoulos and James from its Melbourne office.
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