Nissan launches integrated ‘Innovation that excites’ campaign via Whybin\TBWA, Melbourne

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Nissan_Cinema0905-hi.jpgNissan Australia, via Whybin\TBWA Melbourne, has launched a new marketing campaign outlining the brand’s promise of ‘Innovation That Excites’.

 

In line with a new global brand re-positioning, Nissan sees its efforts in marketing its primary brand as a key part of the company’s ambitious goals in the Australian market.

Nissan_Cinema0195-hi.jpgSays William F Peffer Jr, Nissan Australia CEO: “We are serious on delivering our brand promise of ‘Innovation That Excites’ as displayed in this new brand campaign.

“Nissan is experiencing strong growth in terms of volume and market share, but we alsoNissan_Cinema0295-hi.jpgsee strengthening our primary brand as an important part of our journey towards our ultimate goal of becoming the number one full-line importer in Australia.

 

“After recent record sales months and the success of The Big One finance campaign last week, our new brand campaign shows thatNissan_Cinema0682-hi.jpg we are energised about our future and working as hard as ever to deliver for our customers.”

 

The Nissan brand campaign was launched this week with primetime television commercials. The campaign also includes significant outdoor and digital assets.

Creative – Whybin/TBWA, Melbourne

ECD – Paul Reardon

Copywriter – Michael Syme

Art Director – Peter Kirwan

Producer – Richard Hearman

GAD – Mike Napolitano

AD – Matt Chiodo

AD – Julia Unwin

AM – Pippa Skinner

Digital CD – Damian Royce

Copywriter – Tara Ford

Art Director – Sarah Vincenzini

Digital Tech – David Cox

Designer – Freida Handoko

Producer – Mish Fabok

AD – Paul Arena

Carat (Media)

Grp Bus Director – Nat Kean

Bus MgrSally Lipshut

Digital Bus Mgr  Simon Kallgren

Digital Bus Exec Adbul Yacin

International Footage – TBWA Chiat Day

Global Creative Director – Mark Sheldrake