Nissan launches integrated 'Innovation that excites' campaign via Whybin\TBWA, Melbourne

Wednesday 18, July 2012 at 10:54 AM by CB

Nissan Australia, via Whybin\TBWA Melbourne, has launched a new marketing campaign outlining the brand's promise of 'Innovation That Excites'.

In line with a new global brand re-positioning, Nissan sees its efforts in marketing its primary brand as a key part of the company's ambitious goals in the Australian market.

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Says William F Peffer Jr, Nissan Australia CEO: "We are serious on delivering our brand promise of 'Innovation That Excites' as displayed in this new brand campaign.

"Nissan is experiencing strong growth in terms of volume and market share, but we also

see strengthening our primary brand as an important part of our journey towards our ultimate goal of becoming the number one full-line importer in Australia.

"After recent record sales months and the success of The Big One finance campaign last week, our new brand campaign shows that

we are energised about our future and working as hard as ever to deliver for our customers."

The Nissan brand campaign was launched this week with primetime television commercials. The campaign also includes significant outdoor and digital assets.
Creative - Whybin/TBWA, Melbourne

ECD - Paul Reardon
Copywriter - Michael Syme
Art Director - Peter Kirwan
Producer - Richard Hearman
GAD - Mike Napolitano
AD - Matt Chiodo
AD - Julia Unwin
AM - Pippa Skinner

Digital CD - Damian Royce
Copywriter - Tara Ford
Art Director - Sarah Vincenzini
Digital Tech - David Cox
Designer - Freida Handoko
Producer - Mish Fabok
AD - Paul Arena

Carat (Media)
Grp Bus Director - Nat Kean
Bus MgrSally Lipshut
Digital Bus Mgr Simon Kallgren
Digital Bus Exec Adbul Yacin

International Footage - TBWA Chiat Day
Global Creative Director - Mark Sheldrake