Nissan launches integrated 'Innovation that excites' campaign via Whybin\TBWA, Melbourne

Nissan_Cinema0905-hi.jpgNissan Australia, via Whybin\TBWA Melbourne, has launched a new marketing campaign outlining the brand's promise of 'Innovation That Excites'.
 
In line with a new global brand re-positioning, Nissan sees its efforts in marketing its primary brand as a key part of the company's ambitious goals in the Australian market.

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Nissan_Cinema0195-hi.jpgSays William F Peffer Jr, Nissan Australia CEO: "We are serious on delivering our brand promise of 'Innovation That Excites' as displayed in this new brand campaign.

"Nissan is experiencing strong growth in terms of volume and market share, but we alsoNissan_Cinema0295-hi.jpgsee strengthening our primary brand as an important part of our journey towards our ultimate goal of becoming the number one full-line importer in Australia.
 
"After recent record sales months and the success of The Big One finance campaign last week, our new brand campaign shows thatNissan_Cinema0682-hi.jpg we are energised about our future and working as hard as ever to deliver for our customers."
 
The Nissan brand campaign was launched this week with primetime television commercials. The campaign also includes significant outdoor and digital assets.
Creative - Whybin/TBWA, Melbourne

ECD - Paul Reardon
Copywriter - Michael Syme
Art Director - Peter Kirwan
Producer - Richard Hearman
GAD - Mike Napolitano
AD - Matt Chiodo
AD - Julia Unwin
AM - Pippa Skinner

Digital CD - Damian Royce
Copywriter - Tara Ford
Art Director - Sarah Vincenzini
Digital Tech - David Cox
Designer - Freida Handoko
Producer - Mish Fabok
AD - Paul Arena

Carat (Media)
Grp Bus Director - Nat Kean
Bus MgrSally Lipshut
Digital Bus Mgr  Simon Kallgren
Digital Bus Exec Adbul Yacin

International Footage - TBWA Chiat Day
Global Creative Director - Mark Sheldrake

8 Comments

credit said:

where are the credits?

What if I'd heard it all before said:

What if Honda had already run a "What if..." campaign only a few years ago IN AUSTRALIA. Lazy.

coin said:

There is an impressive long list of people from the agency but where are the credits for the production company who actually made the TVC?

Well done to the Account Manager and DIgital Bus Exec. Top work guys

J.

Dear coin... said:

If you're from the production co... Unless you're the editor I wouldn't worry so much about not getting credit.

a lot of people said:

for an adapt.

f b said:

American ad recut

afan said:

Nice one Reardo

afan said:

Nice one Reardo

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