Pfizer Animal Health launches new 'Blindfold' television spot via healthcare agency H&T

lamb.jpg'Blindfold' the third TVC campaign this year from specialist rural and healthcare agency H&T launched this week, on behalf of market leaders Pfizer Animal Health.

Off the back of the successful 'swear jar' and 'sick bed' campaigns for dairy and beef cattle farmers, 'Blindfold' targets sheep farmers in rural Australia, warning of the dangers of erysipelas arthritis - a common cause of lameness in lambs.

Says Tony Northam, managing director at H&T: "The Eryvac vaccine can protect against the debilitating effects of lameness in lambs, and this TVC/campaign helps create awareness of the issue so that sheep farmers can protect their flock, and their livelihood."

'Blindfold' will be targeting sheep farmers across Australia from July through to the spring.

Art Director: Kevin Tierney
Copywriter: Ben Webster
TV producer: Sue Seldon
Director: Jason Wingrove - Engine
Account Service:  Nicole Tyzack
Client: Greg Johnson, Peter Gordon - Pfizer Animal Health


Ben said:

Nice work PAL crew.

Ben said:

Just like the lamb, this ad is lame.

Caroline said:

Ben... as in Webster?! Funny, do you want your job back?!

be kind said:

and put this ad down and us out of misery

Middleton said:

Well done Kev, you always seem to excel even in the tough markets.

No irony here said:

Lameness indeed

Here's a tip said:

Hire some real creatives and do some real work.

Come clean said:

We've all done shitty ads on shitty budgets for shitty clients. But we don't put them up on Best Ads or CB.

Leave a comment