Bendon Group adds iris Sydney to roster tasked with launch of Pleasure State ‘My Fit’ range

iris Sydney has been appointed to the creative roster of international lingerie company Bendon Group, tasked to launch their ‘My Fit’ range, part of the Pleasure State brand, in a national campaign due to run in November.

iris was appointed following a competitive pitch and will be the lead agency on Pleasure State brands.

Says Justin Davis-Rice, CEO Bendon Group: “At Bendon we have a strong history in product innovation and we look for similarly innovative ideas from our marketing partners. iris had some great insights and we’re looking forward to working in close collaboration with them to get even closer to our customers. The My Fit launch in November, in particular, will be a great example of how we can get people talking.”

Says Simon Porter, Managing Director at iris Sydney: “Bendon have some exciting plans for the future and we are looking forward to working with them on Pleasure State and the ‘My Fit’ range. We’ve been handed a fantastic creative opportunity and are looking forward to making a lot of noise with the November launch.”

The agency will launch the ‘My Fit’ range with a multi-channel campaign including: OOH, press, digital, retail and experiential activity.