STW Group shortlists seven for "What's Next" in its first ever Nextness Prize competition
The STW Group is on the look out for "What's Next" in its first ever Nextness Prize competition.Over 40 submissions were received from more than 75 companies that make up the group across south-east Asia.
Seven finalists were announced last week across an incredibly diverse range of topics, with the winner heading off for a week-long trend hunting mission to one of four Asian business hubs.
OgilvyOne Sydney's creative group head, Simon Bloomfield (pictured) is one of them and he had this to say on what's next in his "The future of 1dent!ty" piece.
Says Bloomfield: "Forget the registry for births, deaths and marriages, the day will soon come when the first port of call for new parents will be the registry for digital identity, a central source for the securing of your bouncing baby's unique digital ID.
"You won't be scouring the lists of "Most Popular Baby's Names"
anymore, instead you'll be generating an identity unique to your child.
One that reflects your world, your passions or the influences upon you.
(And if you can't think of anything, well, there'll probably be an app
for that.)
"Once registered, your baby's "name" will automatically be tagged for all current and future digital platforms - their email addressed, facebook fed, twitter handled, pinterest paged, and iCloud seeded - all providing a seamless integration between the physical and the digital self from birth until death.
"There'll also be the added advantage for the new parent of setting a universal password at the same time. Makes keeping an eye on their little one's online behaviour - when they're not so little - much simpler."
Rad more from Bloomfield
"Once registered, your baby's "name" will automatically be tagged for all current and future digital platforms - their email addressed, facebook fed, twitter handled, pinterest paged, and iCloud seeded - all providing a seamless integration between the physical and the digital self from birth until death.
"There'll also be the added advantage for the new parent of setting a universal password at the same time. Makes keeping an eye on their little one's online behaviour - when they're not so little - much simpler."
Rad more from Bloomfield
Heyyyyyyyyy.... in the interest of fairness, can you list the links to the other Nextness finalists too?
Or hey, at least mine?
http://j.mp/DFnext
thanks!
Hi,
I have read through all of the entries now and my personal favorite is:
'As Time Goes By": http://j.mp/ANnext