‘Slating’, the second installment of Cadbury Boost’s ‘Meme Myself and I’ three-part doco series released on MTV Australia via Droga5

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Screen shot 2012-07-11 at 1.45.11 PM.jpg‘Slating’, the second installment of Cadbury Boost’s three-part documentary series entitled Meme Myself and I has been released on MTV Australia.

The series is part of Cadbury Boosted Inspiration Series multiplatform campaign.

 

The third installment, ‘Big Heading’ will debut on MTV and its digital channels later today.

Cadbury’s Boosted Inspiration campaign was born to honor people who “seek to start stuff” and Meme Myself and I profiles three industrious individuals searching for the next big thing online. Created by Droga 5 in collaboration with BE VIACOM (formerly MTV Brand Solutions), Ignite Media Brands and Carat, BE VIACOM commissioned Infinity Squared to produce the series.

 

Meme Myself and I was written by Nick Boshier (Beached Az, Bondi Hipsters), directed by Christiaan Van Vuuren (Bondi Hipsters) and creative directed by Droga5’s Cam Blackley in collaboration with BE Viacom.

 

Says Blackley: “I’m wrapped with Meme, Myself & I. You couldn’t work with a more talented bunch of people with a brand of funny that’s crucial to where we see the Boosted Inspiration campaign heading.” 

 

Says Dave Jansen, Infinity Squared managing partner: “For us it’s awesome to be writing and producing along side people like Droga5 and BE VIACOM. We’ve learned a lot from them.”

 

Says Colin Blake, vice president of BE VIACOM Australia/New Zealand: “Tapping into the creative minds of Nick, Christiaan, Cam and Dave led to developing content that is not only hilarious but kick starts Meme Myself and I in a way that’s bound to get people talking about Cadbury Boost.”

 

The BE VIACOM-created documented series follows up the first TVC campaign installment that told the story of Leo, the self-proclaimed creator of ‘Moreing,’ which has generated over 800,000 views online. To round out the campaign, Cadbury Boost will be asking consumers to submit their own ideas for ‘starting something’, with an impressive prize to be offered.

More details will be made available at MTV Boost.