The Taboo Group takes Chupa Chups on a sweet ride via Lol-A-Coaster gaming app
Chuck’s Lol-A-Coaster is the new fully customised free game created for Chupa Chups which has already received 26,888 downloads to date.
Created by The Taboo Group in partnership with Pachinko Pictures, Lol-A-Coaster allows users to ride the world’s most exciting rollercoasters. The game was part of a wider consumer promotion which gave three lucky lickers the chance to win an around the world trip to visit rollercoasters in the United States, Japan and Germany.
Participants were required to purchase a Chupa Chup, retrieve a unique code and enter it online via the life is serious website. Tips & hints posted online & in social media invited gamers to unlocked hidden content and additional “Sweet Rides” on the iPhone game.
Says Richard Hack, strategy director of Taboo: “Advergames represent a new era of consumer engagement & marketing opportunities for brands. Lol-A-Coaster is the first serious build of what we hope will be many more to come. The campaign has delivered on Stuart Alexander’s objectives & the game itself is now a brand asset primed for future leverage as opposed to just another advertising cost to be expensed.”
Lol-A-Coaster app continues to grow steadily at 100+ downloads per day.
1 Comment
My kids are seriously addicted to this game.